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Nearly every market can be further refined or divided, by the particular needs and preferences of its constituents. Some of the most common ways to define a niche are based on:

* Price (e.g. luxury, moderate, discount)

* Demographics (gender, age, income level, education level)

* Level of quality (premium, handmade, economical)

* Psychographics (values, interests, attitudes)

* Geographics (residents of a certain country, city, or even neighborhood)

Choosing to focus on a niche is a strategic business decision to serve a certain customer base better than competitors who target the larger market.

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Consumer Trends

Research consumer trends in your market: It’s important to be up-to-date with what’s happening in your chosen niche.

Resources like Facebook IQ, Think with Google and Nielsen consumer research will help you understand consumer pain points, desires, and breakout trends.

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How to find the Marketplace?

How to find the Marketplace?

Well it’s one of the problem, Ecommerce startups usually face. Everyone is keen to earn through online selling but don’t know where & how to start. Some of them faced huge loss trying to sell online without any prior understanding of MarketPlace.

For Example : If you’re sel...

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36 reads

What is a Niche?

What is a Niche?

A Niche is a concept or idea intended for specific appeal to the marketplace. You could choose anything as a marketplace to sell your Niche or sell through your Niche.

For example: within the market for women’s shoes are many different segments or niches. Shoes for vegan wo...

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Now that you know what to sell online, you need to make sure there’s an audience for it. At the start, your niche market and products are just ideas. An hypothesis of what you think will resonate with your target audience.

If you determine your niche is too small to generate reasonable inte...

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Evaluate your Niche Market Idea

Evaluate your Niche Market Idea

Know your customers first : GoogleTrends rank certain keywords & contents everyday through out the year from around Worldwide. You can change in the search term to any country & search for the certain keyword to find it’s per...

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Test & Research

Test Before Opening a Ecommerce Store: Start with a small batch of products and run a campaign to your targeted audience. Solicit feedback from customers who’ve made the first purchases or send a few out to influencers and ask them what they think. It’s important to get feedback ...

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abdulabdu

Digital Marketing by Passion, Blogger by Interest

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