2. Pricing for Market Penetration - Deepstash
2. Pricing for Market Penetration

2. Pricing for Market Penetration

Penetration strategies aim to attract buyers by offering lower prices on goods and services. While many new companies use this technique to draw attention away from their competition, penetration pricing does tend to result in an initial loss of income for the business.

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paulgoosen

I am on a personal journey to discover myself and to better understand my role in the universe. To live a good life and to be a good husband, parent and provider. Where possible share the knowledge that I collected.

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6 common pricing strategies for small businesses (part 2)

  • Price skimming: It refers to when an e-commerce business charges the highest initial price that customers will pay, then lowers it over time.
  • Penetration pricing and discount pricing: It’s no secret that shoppers love sales, coupons, rebates, seaso...

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