I previously wrote about these magical loops, and one that always comes to mind is <a href="https://twitter.com/faire_wholesale" target="_self">@faire_wholesale</a> where the team found a way to incentive their supply to drive their demand, and their demand to drive their supply.https://www.lennysnewsletter.com/p/magical-growth-loops

2. Developing a unique viral loop

Companies like <a href="https://twitter.com/kyliecosmetics" target="_self">@kyliecosmetics</a> (Kylie Jenner), <a href="https://twitter.com/Square" target="_self">@Square</a> (Jack Dorsey), <a href="https://twitter.com/Superhuman" target="_self">@Superhuman</a> (Rahul Vohra), <a href="https://twitter.com/goop" target="_self">@goop</a> (Gwyneth Paltrow), and <a href="https://twitter.com/Tesla" target="_self">@Tesla</a> (Elon Musk) springboarded off their founder’s pre-existing audience, giving them an immediate advantage.

1. Starting with a pre-existing audience

Companies like <a href="https://twitter.com/Airbnb" target="_self">@Airbnb</a>, <a href="https://twitter.com/Etsy" target="_self">@Etsy</a>, <a href="https://twitter.com/zillow" target="_self">@Zillow</a>, <a href="https://twitter.com/TaskRabbit" target="_self">@TaskRabbit</a>, and <a href="https://twitter.com/Instacart" target="_self">@Instacart</a> grew primarily through (free) PR and word of mouth. Why? They are each remarkable—worth remarking about. Thus, reporters and people loved talking about them.

4. Having a remarkable story

A few companies saw huge success in securing early strategic partnerships: Netflix made a deal with DVD manufacturers to insert flyers into DVD players, Kayak partnered with AOL, PayPal partnered with eBay.More: https://twitter.com/lennysan/status/1339252420073775106

6. Closing early strategic partnerships

A final distribution advantage is simply making sh*t happen—no matter what. Tony Xu personally delivered food. Travis Kalanick handed out Uber coupon codes at Caltrain stations. Steve Jobs, Bill Gates, Marc Benioff, Zuckhttps://twitter.com/DanRose999/status/1403799514641731592

7. Bringing extraordinary hustle

Much more in today's newsletter https://www.lennysnewsletter.com/p/distribution-advantages

When raising money, investors are increasingly looking for your unique distribution advantage—how you get to your target market more cheaply and quickly than your competition.&nbsp;Here are 7 types of distribution advantages

Distribution advantages

Another huge advantage is having a lot of pre-existing connections with your target buyers. Basically, having warm intros vs. going cold. This is exactly why joining programs like YC can be so effective for B2B startups.

5. Starting with pre-existing strategic relationships

<a href="https://twitter.com/zynga" target="_self">@zynga</a> and <a href="https://twitter.com/Facebook" target="_self">@Facebook</a>, <a href="https://twitter.com/instagram" target="_self">@Instagram</a> and the iPhone, <a href="https://twitter.com/PinduoduoInc" target="_self">@PinduoduoInc</a> and <a href="https://twitter.com/WeChatApp" target="_self">@WeChatApp</a> Mini Apps, <a href="https://twitter.com/veevasystems" target="_self">@veevasystems</a> and <a href="https://twitter.com/salesforce" target="_self">@salesforce</a>. So many companies broke out by riding the wave of new platforms. Check out this thread for more: https://twitter.com/lennysan/status/1406653638836035590