Lenny Rachitsky on Twitter: "When raising money, investors are increasingly looking for..

I previously wrote about these magical loops, and one that always comes to mind is @faire_wholesale where the team found a way to incentive their supply to drive their demand, and their demand to drive their supply.

https://www.lennysnewsletter.com/p/magical-growth-loops

@zynga and @Facebook, @Instagram and the iPhone, @PinduoduoInc and @WeChatApp Mini Apps, @veevasystems and @salesforce. So many companies broke out by riding the wave of new platforms. Check out this thread for more: https://twitter.com/lennysan/status/1406653638836035590

Companies like @Airbnb, @Etsy, @Zillow, @TaskRabbit, and @Instacart grew primarily through (free) PR and word of mouth. Why? They are each remarkable—worth remarking about. Thus, reporters and people loved talking about them.

Another huge advantage is having a lot of pre-existing connections with your target buyers. Basically, having warm intros vs. going cold. This is exactly why joining programs like YC can be so effective for B2B startups.

A few companies saw huge success in securing early strategic partnerships: Netflix made a deal with DVD manufacturers to insert flyers into DVD players, Kayak partnered with AOL, PayPal partnered with eBay.

More: https://twitter.com/lennysan/status/1339252420073775106

A final distribution advantage is simply making sh*t happen—no matter what. Tony Xu personally delivered food. Travis Kalanick handed out Uber coupon codes at Caltrain stations. Steve Jobs, Bill Gates, Marc Benioff, Zuck

https://twitter.com/DanRose999/status/1403799514641731592

Much more in today's newsletter https://www.lennysnewsletter.com/p/distribution-advantages