Defining service design - Deepstash

Defining service design

  • “Service design helps to innovate (create new) or improve (existing) services to make them more useful, usable, desirable for clients and efficient as well as effective for organizations. It is a new holistic, multidisciplinary, integrative field.”
  • “Service design choreographs processes, technologies and interactions within complex systems in order to co-create value for relevant stakeholders.”
  • “When you have 2 coffee shops next to each other, selling the same coffee at the same price, service design makes you walk into one and not the other, come back often and tell your friends about it.”

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natashabee

Experience designer and design teacher interested in well-being, accessibility and great design practices. Specialising in service design, product design and user research.

The idea is part of this collection:

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