This Is Service Design Methods - Deepstash
Customer experience is like the layers of a pass the parcel

The offerings made by organizations – the products, physical and digital services 2 we want – are wrapped in much the same way as a children's pass the parcel.

The experience of our offering ...

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This Is Service Design Methods

This Is Service Design Methods

by Marc Stickdorn

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Schumpeter in 1927 said the economic business cycle has four phases: brain activity, adoption curve, routine, and crises.

When the cycles lasted 60 years, these phases occurred without people...

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Service design? Other people might talk about design thinking, service design thinking, new marketing, UX design, holistic UX, CX design, human-centered design, customer experience management, expe...

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  • “Service design helps to innovate (create new) or improve (existing) services to make them more useful, usable, desirable for clients and efficient as well as effective for organizations. It i...

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Iteration – working in a series of repeating, deepening, explorative loops – is absolutely central to the SD process, so practitioners aim for short cycles at the outset, with early user feedback, ...

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Around $2 billion was spent each year in the United States on the planning and design of services, but only $70 million (about 3.5%) of this was spent on “service design.” The other 96.5% of the wo...

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