Why is it so?
For the most part, these businesses had little awareness they were in some historically significant depression.
Why? Because the founders were too busy existing in the present—actually dealing with the situation at hand.
They didn’t know whether it would get better or worse, they just knew what was.
They had a job they wanted to do, a great idea they believed in or a product they thought they could sell. They knew they had payroll to meet.
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