People respond strongly to strong incentives. And there are few incentives more powerful than the fear of random violence - which, in essence, is why terrorism is so effective.

No one is more susceptible to an expert's fearmongering than a parent. Fear is, in fact, a major component of the act of parenting. A parent, after all, is the steward of another creature's life, a creature who, in the beginning, is more helpless than the newborn of nearly any other species. This...

• You must start at the bottom to have a shot at the top.
• You must be willing to work long and hard at substandard wages. In order to advance in the tournament, you must prove yourself not merely above average but spectacular.
• Once you come to the sad realization that you will ...

For every clever person who goes to the trouble of creating an incentive scheme, there is an army of people, clever and otherwise, who will inevitably spend even more time trying to beat it. Cheating may or may not be human nature, but it is certainly a prominent feature in just about every human...

It has become so unfashionable to discriminate against certain groups that all but the most insensitive people take pains to at least appear fair-minded, at least in public. This hardly means that discrimination has ended - only that people are embarrassed to show it.

It is common for one party to a transaction to have better information than another party. In the parlance of economists, such a case is known as an information asymmetry. We accept as a variety of capitalism that someone (usually an expert) knows more than someone else (usually ...

Experts depend on the fact that you don't have the information that they do. Or that you are so befuddled by the complexity of their operation that you wouldn't know what to do with the information if you had it. Or that you are so in awe of their expertise that you wouldn't dare challenge them.

• Taste-based discrimination - one person discriminates simply because he prefers to not interact with a particular type of other person;
• Information-based discrimination - one person believes that another type of person has poor skills and acts accord...

Any incentive is inherently a trade-off; the trick is to balance. For every incentive has its dark side. Whatever the incentive, whatever the situation, dishonest people will try to gain an advantage by whatever means necessary.

Cheating is more common in the face of a bright-line incentive (the line between winning and losing, for instance) than with a murky incentive.

An athlete who gets caught cheating is generally condemned, but most fans at least appreciate his motive: he wanted so badly to win that he bent th...

A gun is a great disrupter of the natural order. A gun scrambles the outcome of any dispute. Gun advocates believe that gun laws are too strict; opponents believe exactly the opposite.

A group whose power was derived in large part from the fact that it hoarded information - once that information falls into the wrong hands (or, depending on your view, right hands), much of the group's advantage disappears. The dissemination of the information diluted its power.

It's the imminent possibility of death that drives the fear - which means that the most sensible way to calculate fear of death would be to think about it on a per-hour basis.

When there are a lot of people willing and able to do a job, that job generally doesn't pay well. This is one of the four meaningful factors that determine a wage. The others are the specialized skills a job requires, the unpleasantness of a job, and the demand for services that the job fulfills....

That is why experts rely on it; in a world that is increasingly impatient with long-term processes, fear is a potent short-term play.

An incentive is simply a means of urging people to do more of a good thing and less of a bad thing.

There are three basic flavors of incentive:

• Economic - they don't want to be punished by law or lose what they have
• Social - they...

Minor nuisances, if left unchecked, turn into major nuisances: that is, if someone breaks a window and sees it isn't fixed immediately, he gets the signal that it's all right to break the rest of the windows and maybe set the building afire too.

It would be naive to suppose that people abuse information only when they are acting as experts or as agents of commerce. Agents and experts are people too - which suggests that we are likely to abuse information in our personal lives as well, whether by withholding true information or editing th...

It may be sad but not surprising to learn that experts can be self-interested to the point of deceit. But they cannot deceive on their own. Journalists need experts as badly as experts need journalists. Every day there are newspaper pages and television newscasts to be filled, and an expert who c...