The Downside of using Facebook as a Small Business Owner - Deepstash
The Downside of using Facebook as a Small Business Owner

The Downside of using Facebook as a Small Business Owner

Like superheroes (not unless you are One Punch Man or Goku), Facebook has its own weaknesses.

  • Because billions of people are using Facebook it is a Goldmine for Business Owners like you. So Millions of Businesses are snatching the attention of your potential customers.
  • Information nowadays can pop out from nowhere in the blink of an eye, unsatisfied customers can bash your brand publicly and can tag along people with them to support their argument.
  • Billions of people, Millions of fake accounts! You've been warned!

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MORE IDEAS FROM THEARTICLE

The Bright Side of using Facebook for your Small Business
  1. It is the KING of Social Media
  2. It has the least advertising cost in the Social Media Space
  3. It integrates well with your website 
  4. You can sell your Products / Services for free via Market Place.
  5. You have the power to communicate directly with your customers.
  6. User Friendly
  7. Huge Market = Huge Opportunity
  8. You can make a group for your clients or fans

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Facebook: THE KING of all Social Media

A Staggering 2.74 Billion People are using this Social Media Platform to socialize, interact, promote business and find their missing loved ones.

That's 60.6% of the total internet users!

Facebook always upgrades its services by acquiring companies that will improve User Experience. Notable Companies in this list are:

Instagram

Onavo

Whatsapp

Oculus

GIPHY

These companies worth millions or even billions, yet Facebook bought them to integrate with their system to serve the people, for FREE!

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Harness the Power of Facebook to your Business Advantage

Facebook upgrades its system, algorithm and interface every month, so how to get an advantage to your competitors? 

  • Create Engaging Content, use the edu-taiment (educational + entertainment) technique. 
  • Join Facebook Groups and engage with your page or you personally (or your VA)
  • Use chatbots to answer some inquiries while you are away
  • Use the power of hyper targetting in Facebook Ads
  • If you have a website make it super-hyper targetting and retargetting by using Facebook Pixel
  • Always make sure to communicate with your community or customers

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Social Media for Business in a nutshell

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”

Seth Godin

If you will use Social Media in your business, you must learn how to strategize and thrive, why?

Because it is not a set it and forget it type of investment.

It's a never-ending loop of gathering data, doing something about that data, implementing what you did about that data, gather it once more, rinse, and repeat.

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RELATED IDEAS

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

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ADAM SAVAGE

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

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Peter Drucker

“If you can’t measure it, you can’t improve it.”

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