Like superheroes (not unless you are One Punch Man or Goku), Facebook has its own weaknesses.
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A Staggering 2.74 Billion People are using this Social Media Platform to socialize, interact, promote business and find their missing loved ones.
That's 60.6% of the total internet users!
Facebook always upgrades its services by acquiring companies that will improve User Experience. Notable Companies in this list are:
These companies worth millions or even billions, yet Facebook bought them to integrate with their system to serve the people, for FREE!
Facebook upgrades its system, algorithm and interface every month, so how to get an advantage to your competitors?
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
If you will use Social Media in your business, you must learn how to strategize and thrive, why?
Because it is not a set it and forget it type of investment.
It's a never-ending loop of gathering data, doing something about that data, implementing what you did about that data, gather it once more, rinse, and repeat.
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change.
You can A/B test with both organic and paid posts.
“A jack of all trades is a master of none, but oftentimes better than a master of one.”
❤️ Brainstash Inc.