In 2014, three young men with the neurodegenerative disease ALS initiated the challenge by dousing their heads with buckets of ice water. They took it to social media and challenged others to do the same. More than 17 million ALS Ice Bucket Challenge videos were posted on Facebook in just one month, accumulating 10 billion views from over 440 million people. Celebrities like Lady Gaga, Jimmy Fallon, and Oprah Winfrey participated.The ALS Association raised $115 million from this campaign which they invested in more research and raising awareness of the disease.

BONUS: The iconic ALS ice bucket challenge

The Australian nonprofit was founded by two friends to raise awareness on problems affecting men's health, such as testicular cancer, prostate cancer, and mental health. Every November, they call on men to grow their moustaches for the entire month. Initially, 30 people joined. But soon after, 480 people participated resulting to a funding worth $40,851. To date, over 5.5 million people joined <a href="https://us.movember.com/">Movember's</a> events in 20 different countries, raising over $700 million to support their cause.

1. Movember

Fiona Cunningham's "No Make Up Selfie For Cancer Awareness" was inspired by Laura Lippman's bare-faced photo tweet to show support for actress Kim Novak who received flak after going to the Oscars without makeup.The then 18-year-old Cunningham created a Facebook group under the same title where she encouraged people to post their selfies and donate to Cancer Research UK.The campaign raised £1 million in a day, and soon after, the actual nonprofit joined in on the trend represented by Dr. Kat Arney, a Science Information Officer. The nonprofit managed to raise <a href="https://www.theguardian.com/society/2014/mar/25/no-makeup-selfies-cancer-charity">£8 million in donations</a>.

2. No makeup selfie

“The no-makeup selfie craze really captured my imagination and I was amazed at the response from people around the world and just thought how great it would be if it could be done for charity,” she said. “After seeing nothing similar on Facebook or Twitter, I thought there was something in it that it could raise awareness of cancer.”

HRC is a nonprofit organization advocating for LGBTQ equality. Its iconic logo was produced in 1995 and was led by then Executive Director Elizabeth Birch. It was not until 2013 that HRC's red logo variation became viral when they chose to change their FB display photo for their planned rally in Washington D.C. regarding two marriage equality cases. They along with other groups chose red to symbolize love. After encouraging others to do the same, many joined the campaign--3 million shares, 800 logo variations, and a 120% increase in profile photo changes.

3. Human Rights Campaign

“I was really interested in this organization that had an iconic logo, and I immediately set out to try to give ourselves an even firmer identity.”

The mission was clear and simple: make 5-year-old Miles Scott's, who was battling Leukemia, wish come true and be Batman for a day. <a href="https://wish.org/">Make-a-Wish Foundation</a> was set to grant Scott's wish. The word spread like wildfire when Clever Girls Collective, a content agency, used its network of 6,000 influencers and live Twitter chat to make this all happen. Soon after, the @SFWish Twitter page was born along with the hashtag #SFBatkid. People and celebrities from everywhere showed their support online.The event was a huge success! 600,000 tweets were made, while 20,000 people came on-ground for support.

4. Batkid

"Every member of the Clever Girls team was empowered to engage. A successful social campaign requires authentic, in-the-moment interactions to resonate with people and bring the story to life.”

<a href="https://www.adcouncil.org/">Ad Council</a> launched <a href="https://lovehasnolabels.com/">Love Has No Labels campaign</a> back in 2015. The campaign used a publicity stunt to exercise its message of "celebrating diversity and fighting bias". Partnering up with <a href="https://www.rga.com/">R/GA</a>, on Feb. 14, they put together two people inside a giant X-ray machine revealing only their skeletons. Once out, people got to see all kinds of love, regardless of age, gender, sexuality, race, or religion.The campaign won the Emmy Award for Outstanding Commercial and got viral with over 164 million views online.

5. Love has no labels

“[It] challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.”

<ol><li>Make campaigns multi-platform</li></ol>Start simple and work your way towards a more elaborate approach. Try using <a href="https://www.canva.com/video-editor/">Video Marketing </a>to increase engagement and connect more to the people you are targeting.  2. Keep an eye on your audienceIt's possible for real people and not marketing agencies to initiate campaigns online, all you have to do is to stay alert, and if lucky, you might just encounter one. 3. Give supporters a templateIn preserving the key message and linking it back to the campaign, create templates for people to use and give their own flare to.

Takeaways from the 5 campaigns

4. Embrace influencer marketingInfluencers have strong networks and a following. Banking on them could take your campaign to the next level. Just be sure to provide them with a clear brief on your campaign goals and directions for them to best cater to your needs. 5. Reinvent an established content formatTraditional formats are there to be reinvented. Take something people already are familiar with and offer a new way of looking at it. This diminishes learning curves and provides new insights into old thinkings and habits.

Takeaways from the 5 campaigns (con't)

Nonprofit organizations could also take center stage and have viral campaigns. Here are 5 of the most successful and memorable nonprofit campaigns that hit the internet by storm all the while accomplishing their intended mission of raising funds, imparting awareness, or making a wish come true.

technologyandthefuture

Technology & The Future

cybersecurity

Cybersecurity

computerscience

Computer Science

5 viral nonprofit campaigns and what you can learn from them

Nonprofit organizations exist to serve a higher purpose other than making a profit. It is humanitarian in nature that promotes a cause. This cause compels people to take action that eventually translates to supporting the organization and more importantly soliciting funding. It's possible for nonprofits to acquire a limited budget for marketing and in general. There will be bumps along the way, but with the right strategies and a solid plan underway, marketing can still be successful even on a tight budget.

Your ultimate guide to nonprofit marketing

Nonprofit marketing is when nonprofit organizations use marketing strategies to promote their causes, movement, and the organization per sé. The primary reason in doing so is to raise funding and donations that will support the organization in carrying out its mission.

What is nonprofit marketing?

<ol><li>It increases awareness</li></ol>Marketing gets your organization out in the open, allowing people to understand what you do and how they can support your causes. Being visible to the public attracts the right people, volunteers, and donors.2. It helps raise fundsIt's important for donors to understand your causes. With marketing, it's easier to detail project plans and the requirements needed to make it happen. The more visible you become, the more support you get.3. It helps recruit volunteersVolunteers are the engine that fuels any organization. Marketing helps to reach them better.

Why nonprofit marketing is important

Having a plan in place is important as it acts as a map that leads you to where you're headed. At the same time, whenever you feel lost, just turn back to your plan to have some clarity.1. Know who your donors and supporters are.2. Define actionable goals.3. Segment your goals to different campaigns.4. Consider your budget.5. Craft your message.6. Create a tactical plan.7. Measure your performance.Accomplishing each step is crucial in making sure you'll plan will go as intended. There will be times when you need to pivot, in such cases, understand the situation to know what to prioritize.

Steps in creating a nonprofit marketing plan

Here are some marketing ideas to get you started.<ol><li>Build a website</li></ol>Websites offer a great avenue to house all pertinent information your organization is all about. Bonus! You can link your social media for added visibility.2. Send newslettersNewsletters are a great way to keep your supporters updated and it encourages engagement.3. Create video contentVideos are one of the best content to hook your audience because it's fun and informative. <a href="https://www.canva.com/video-editor/">Create videos </a>about your events & projects.4. Build your social media followingEngage with your supporters daily through social media.

Nonprofit marketing ideas

Key messages exist so that people will have a consensus understanding of what your organization does. It provides two things: context to your mission and vision, and call to actions you want your audience to do.In constructing your key message, consider five points:<ol><li>WHO are the individuals, groups, or communities you're serving?</li><li>WHAT service does your organization do for them?</li><li>WHY are you doing this service?</li><li>WHERE is your impact focused?</li><li>TO WHAT END: what are your expected end results?</li></ol>

Developing your nonprofit's key marketing message

Nonprofit marketing is beneficial in a number of ways if done right. Here, we'll learn about its importance, the steps to make it happen, and some ideas to get the ball rolling.

marketingandsales

Marketing & Sales

Time is more valuable than money. You can get more money, but you cannot get more time.

<a href="https://www.canva.com/planners/">Creating and sticking to a schedule</a>—both in your personal and professional life—is the best way to manage your time and ensure you fit everything you need (and want!) to do into your daily life. But schedules can be challenging, especially if time management isn’t one of your strong suits.And to add to the confusion, what is an effective schedule anyway?

How to create an effective schedule

Your daily schedule is like your blueprint for the day. It keeps you on track and helps you make the most out of your time.Not only that, but schedules allow you to identify where the “time sucks” are. Think of these as areas that are draining your time, and you need to get rid of (we’re looking at you, mindless social media scrolling).If you want to be efficient on anything?Managing your time is the key to finishing everything and hitting the target 100%.Manage your Schedule, or your Unorganized Self will Manage you!

The Importance of a Daily Schedule

1. Perform a Time InventoryYou can use Digital Planners available in the Market to Track Down what are you doing every day, block a specific amount of time on these activities. If you are not a techie, you can use the good old-fashioned Planners.2. List your daily/weekly/monthly prioritiesThis is going on the Macro Level of Things, instead of counting minutes and hours, you must look at your schedule from a birds-eye view too.3. Invest in a Daily Planner If Planners are too expensive for you, you can create your own using <a href="https://www.canva.com/planners/">templates from Canva.</a>

How to make an effective daily schedule

Planners help hold you accountable; if you have written reminders of where you’re supposed to be and what you’re supposed to be doing, it’s more challenging to ignore.Planners are also helpful because they help keep you organized. Instead of having your schedule spread out over multiple devices, calendars, and post-it notes spread across your office, a planner organizes all your daily to-do’s in one, easy-to-manage place.

Why invest in a Planner?

Clearly, if you want to build an effective daily schedule, you need a planner. But what, exactly, do you need to include in that planner?Here’s an outline of the five must-have’s to include on each task in your daily planner schedule:<ul><li>Time</li><li>Commitment</li><li>Other people involved</li><li>Contact information</li><li>Notes/Any other relevant details for the commitment</li></ul>

Planner Outline to keep you Organized

Is there a way to keep on top of your to-do list? Color coding can be used to distinguish between distinct commitments. Work commitments, for example, could be highlighted in pink, family commitments in yellow, and personal commitments in blue. That way, you'll be able to see right away what kinds of things are on your to-do list for the day—and plan accordingly.Folding over each page when you're done with it is another technique to keep your planner orderly.

How do you keep your planner organized?

<ul><li>If sticking to a schedule on your own is difficult, ask the support of a friend, coworker, or family member to hold you accountable. </li><li>Pull out your planner at the end of each day and take a brief check of your schedule to see how well you stayed to it. If you struggle, think about how you can improve the next day.</li><li>Add your daily schedule to your phone and set alarms to remind you where you need to be and whenIf you have difficulties remembering to check your planner, add it to your phone and set alarms to remind you where you need to be and when.</li></ul>

How to stay in line with your Planner?

We look at how making a schedule could help us stay productive and efficient every day. Hint: It's easier than you think. 

personaldevelopment

Personal Development

timemanagement

Time Management

When I was a student, I didn't have a notebook on every subject that I had, especially on my High School days.I have my system of remembering things and how to pull them out whenever I need them. I take notes on a piece of paper, preferably lengthwise, to jot down all the critical points of my teacher outline them so that I can quickly skim through and remember them when examination comes.Staying focused in this noisy world is so darn hard; you need to have a system that can deflect all these noises and for you to be able to focus on studying.

A flashback on how I studied back then...

<ol><li>Set a routine</li></ol> 2. Establish study goals and rewards 3. Plan out a study schedule 4. Create a study checklist  Gearing up for a successful study session 5. Create a positive study environment 6. Set aside online distractions 7. Fuel up with nutritious study snacks 8. Help yourself stay motivated 9. Organize a study group Creating and using helpful study resources 10. Cater to your learning style 11. Take study notes in your own words 12. Visualize ideas and topics 13. Make flashcards 14. Use practice worksheets 16. Become an efficient reader 17. Test yourself

17 Study Tips to Help You Focus

I know that seeing this word that starts with R and ends with E is a pain in our eyes.But creating an environment that will make you stick to your priorities as a student will go a long way!<a href="https://www.canva.com/planners/">Creating a planner</a> for your daily or weekly activities can block your time and help you properly assess your priorities.Sticking to your planner, clocking in and out of those tasks will create a habit that will soon become your routine.

Set Routine

“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.”

Study Goals will be your North Star and help you navigate the jungle of learning.Rewards will supplement the achievement of your set goals, thus keeping the fire burning for more plans to smash!

Establish Study Goals and Rewards

Use a working <a href="https://www.canva.com/calendars/">calendar </a>to manage your time. This will not only let you count down the days until your exam but it will also empower you to evenly spread out review sessions. Use your calendar to jot down assignment due dates and other important milestones so you stay on track. If you already know what you need to get done each day, it’ll be much easier to stop procrastinating and start studying.

Plan out a study schedule

If planners don't work for you (like me), a <a href="https://www.canva.com/checklists/templates/">checklist</a> is your best buddy!You can easily navigate and cross out tasks or things that you already accomplished.EASY PEASY.Then after you cross it all out, move on to the next day.AMAZING!

Create a study checklist

Who wants a messy study table?Who wants a noisy neighbor?LOL! You want to create your own environment free of loud noise and clutters.You will definitely stick to a routine if your surrounding is quiet and clean.Wanna level up the studying field?Set up a <a href="https://www.canva.com/create/mood-boards/">Mood Board</a>! It is a game-changer.

Create a positive study environment

“You don’t have to be the victim of your environment. You can also be the architect of it.”

Distractions are the main culprits why we can't achieve anything or are delayed in hitting those goals.To be a successful student, you’ll need to leave behind sources of distraction. One of the most useful tips for avoiding distractions while studying is to turn your smartphone off and put it in another room.

Set aside online distractions

A grumbling tummy can be really distracting when you need to focus on your schoolwork. Bringing healthy brain food to your study session is helpful if you want to stay motivated and energized.Stay away from high-sugar snacks that will make your energy levels spike and crash. Instead, choose snacks that help your brain function at its best. Nuts, seeds, blueberries, dark chocolate, carrots, avocados, bananas and other healthy foods can all leave you feeling awake and energized.

Fuel up with nutritious study snacks

This is so damn hard, right?Especially on those days, you are burned out and just want to lay on your bed and scroll your phone to look for funny cat videos.Nobody can help you, but yourself.In these super hard moments, knowing why you are studying, will help you get motivated. List all of those!Or create a <a href="https://www.canva.com/posters/">poster </a>out of those thoughts and put it in a place where you can easily see it whenever the fuel for motivation runs out.

 Help yourself stay motivated

For social learners, study groups can be a motivational environment for staying focused on complex course material. Studying with classmates can also help make test preparation a little more manageable.Get your peers excited to study together by sending out invitations. The more people who can join, the more brains there will be to share ideas, notes and knowledge with.

Organize a study group

Different learning styles, but same end goal.TO STAY FOCUSED ON LEARNING AND GETTING THE MOST OUT OF WHAT YOU ARE TRYING TO LEARN.So if you are:Visual Learner (like me)Auditory LearnerKinesthetic LearnerCreate your way of learning; gone are the days that we must be uniform on the way we learn, or you will be an outcast / plain stupid.I learn more by watching, outlining, or looking at <a href="https://www.canva.com/infographics/templates/">infographics </a>as a visual learner.

Cater to your learning style

This might be time-consuming but rewriting what you learn in your own words is beneficial.You are creating connections in your brain cells which will give way to comprehending the topic at hand.Less stress on neurons because those are your own words without the chemical symbols or jargon.Personalize the learning, and you'll unlock your memory bank 100%.

Take study notes in your own words

If you are a visual learner like me, try making <a href="https://www.canva.com/graphs/mind-maps/">mind maps,</a> aside from making motivational posters to pump you up!It's a cool way to organize your thoughts and create connections that will give clarity and context to what you are doing.Start with your main subject, then branch out with vocab words, subtopics, characters, formulas, important dates, and other related pieces of information. You can build mind maps on your own or use them as a warm-up activity with your study group.

Visualize ideas and topics

When you need to memorize key dates, facts, names, words, or other information, memory aids like <a href="https://www.canva.com/flashcards/">flashcards</a> are perfect retrieval practice tools. Write a question or prompt on one side and the answer on the other side. Quiz yourself and spend more time reviewing the flashcards you don’t know the answers to immediately.

 Make flashcards

Worksheets can be useful tools for assessing your knowledge and staying focused. Create your own that include questions related to your school subject matter, leaving space to write short answers. Once you've graded your own work, it can be rewarding to see how much you've learned. Plus, your finished <a href="https://www.canva.com/worksheets/templates/">worksheets</a> can be repurposed as study guides later on.

Use practice worksheets

There are gazillion ways how to be an <a href="https://www.shadyoakprimary.com/8-easy-steps-to-effective-reading/">effective reader</a>, here is a step by step example:<ol><li>Warm-up your brain</li><li>Sweep the chapter</li><li>Write as you read. </li><li> Look up words you don’t understand.</li><li> Ask questions. </li><li>Look for answers. </li><li> Turn chapter titles and headings into questions.</li><li> Understand what you are reading. </li></ol>If you are a student, #8 is so hard to achieve right? But following these steps, you can easily create a system that can make way for you to understand things fast.

Become an efficient reader

So you've stuck to your study routine, memorized the flashcards, finished your worksheets, and powered through thanks to a few energizing snacks and motivational quotes. Now it's time to check whether you know what you need to know to ace that upcoming exam.Using practice tests is a great way to test your knowledge and mentally prepare for an exam setting. You'll be proud of yourself when you see how well you're doing and how much all your studying has paid off.Design a report card and keep track of your practice test performance and what topics you need to improve.

Test yourself

Need tips on how to focus? Here are 17 tips to keep you smashing those study goals!

productivity

Productivity

habits

Habits

education

Learning & Education

How to stay focused while studying

Mood Board also called inspiration board is a collection of pictures, sort of a collage that communicates our visual design. This well-thought visual representation of collected ideas serves as the first base of projects for most industries that need a spark of creativity from its members.You may have heard it from Pinterest, but it's not just the only place where you can use Mood Boards.From topic ideation, creating a business foundation, and launching campaigns, Mood Boards serves as portals of visual ideas into life.So why create Mood Boards?

What are Mood Boards?

Before pursuing a campaign, especially in the creative niche, creating Mood Boards before doing the hard work will give you a heads up on what kind of project are you working on.This gives the team a map of where to start and a north star that will guide them on how they will navigate their way to success.

Mood Boards helps establish strong Foundations

With all the noise around a project, team members may get distracted. Mood Boards give clarity and the ability to revert back to the original purpose of what you are doing.

Mood Boards clarify the vision

Clarity of Vision + Strong Foundations = EASY CollaborationMost people are visual learners, Mood Boards can bridge the gap in every organization by giving them a clear overview of a project.Explanations through words are kind of boring, having a solid Image Board that the team can refer to, will eliminate the BORING FACTOR.

Mood Boards make collaboration EASY

Reporting to a client can sometimes turn into either a confusion session or a yawning session. Having a mood board as part of your presentation can make the imagination of your clients work full-time.Creating a mood board to present to clients gives them an idea of what the finished product will look like and allows everyone involved to agree on a direction before too much work is done. It also helps avoid any misunderstandings that may result from trying to describe a design concept verbally.

Mood Boards Involve Clients Early on

<ol><li>Start with "YOUR INSPIRATION"</li><li>Match brand qualities to content</li><li>Create more than one Mood Board</li><li>Go to the Source</li><li>Don't limit yourself</li><li>Get Organized</li><li>Cover all your bases</li><li>Apply your Ideas</li><li>Experiment, Experiment, Experiment!</li><li>Add some explanations</li></ol>In-depth explanations can be found <a href="https://www.canva.com/learn/make-a-mood-board/">here.</a>

How to Create the Perfect Mood Board?

Mood Boards will help businesses create a more solid and clear campaign by visually representing their ideas.

business

Business

product

Product & Design

How Mood Boards can help your Business on Achieving Goals

Are you a small business owner who wants to create his own brand?Or are you a designer who creates brand kits or logos for clients? Colors in Logo have the power to create a strong connection that leads to familiarization when the viewer is exposed to it too many times.A logo’s color can say a lot about a brand. For established brands, a color can be intrinsically linked to the business’s identity. Think of Starbuck’s famous white and green coffee cups or Cadbury’s iconic purple wrapping. And for new brands, their logo color is an attempt to position their business with their desired customer.

The Colors Behind the Famous Logos

Almost all of the famous logos that we can see in the picture can be identified by their shape, their font, and especially their color.The link between color and brand identity is strong. In the Journal of the Academy of Marketing Science, researchers Lauren Labrecque and George Milne <a href="https://www.researchgate.net/publication/251277565_Exciting_red_and_competent_blue_The_importance_of_color_in_marketing">explain</a> that “like a carefully chosen brand name, color carries an intrinsic meaning that becomes central to the brand’s identity, contributes to brand recognition, and communicates the desired image.”

The logo color choices of top companies

It is noticeable that Blue was used in over 75% of credit card brand logos and only 20% in fast food brand logos.Red is widely used in Fast Food, Food, and Retail industries while the Apparel niche shies away from it.

Logo color trends across various industries

It’s easy to understand why blue logos are such a popular choice. Blue is an inoffensive color, a safe but sophisticated hue. And for companies that wish to convey security—say, those in Finance, Tech, Health or Insurance—blue does an admirable job.Red, on the other hand, is a bolder choice for a brand. Yet it came in as the second-most popular choice. In the Fortune 500, there’s a clear link between the Food and Retail industries and a red logo—backing the research on color differentiation by Labrecque and Milne.

Fortune 500 companies and logo colors: one big trend

The colors of your logo will not guarantee success for your brand, but choosing the wrong colors will create a negative impact on your audienceHowever, there are strong associations with particular colors in the mind of consumers. These flow both ways—the association between orange and energy might not be inherent to the color itself, but instead is a result of the fact that it’s so often used by brands who want to convey this message. Consumers see this color and know, subconsciously, that there’s a subtle message being conveyed. Thus, color psychology becomes a self-fulfilling prophecy.

Color psychology and logos

White - Wellness, Tech, MedicinePink - Beauty, Toys, LingerieRed - Retail, HealthOrange - Fitness, Logistics, TechYellow - Fitness, Digital, BudgetBlue - Finance, Tech, Health, InsuranceBlack - Fashion, Finance, AutomotivePurple - Luxury, Tech, DesignThese are backed up by Science.Full context can be seen <a href="https://www.canva.com/learn/color-psychology-the-logo-color-tricks-used-by-top-companies/">here.</a>

Common color associations and color symbolism

This will help small businesses and designers to pick the best colors for their brand kits or logos.

Color psychology: The logo color tricks used by top companies—and how to design your own

What's gonna work? Teamwork!

Someone said all of us are creative, nahhhh...That's not true! Our brains function in different ways, some are analytical and logical while some are critical and practical.Industry experts are not inclined to write that's why Ghost Writers are created, so they can be the voice of the SME's who can't express what they know in words. Properly addressing questions and knowing what's works best during the "transfer of knowledge" is crucial to extracting information from these amazing beings.Communication is key, structure the interview the way the interviewee wanted to be interviewed.

How would an SEO specialist write a content brief for an industry expert with very little writing experience?

Establish an invisible thread of trust between all the parties, always emphasize to the SME that: <ol><li>The writers who are interviewing them are there to help them convey what they want to say in plain English</li><li>They have the authority on how the interview will be conducted (as long as they are comfortable with everything)</li><li>They have the last say on everything, so you as the SEO need to be assertive that whatever goes out there in the public was reviewed and approved.</li></ol>

Build a ground of Trust for the Subject Matter Experts

Creating a workflow that will determine how things will flow in the pipeline will give your team a quick overview of what will happen with the draft that was created.Having this mind map will give trust to all parties that there is a process being implemented to make sure that the asset that was created is properly being taken care of.If the Topic Expert wants to revise something during the review process, he/she can address it to the writers before it goes to the Editor for Proof Reading.Seamless Process, Better Results.

Create a Content Work Flow

As an SEO, company managers might get excited about the collaboration with an expert because the content will have more authority, thus they might request these particular insertions:<ul><li>Tell them all of our features.</li><li>Make sure you mention these selling points!</li><li>Don’t forget we won those two awards last year.</li><li>Can you drop this quote from our CEO in there?</li><li>Here are two case studies you should mention.</li></ul>We can do "some" of this in a moderate way but make sure that the content is for the readers. Nobody cares for your companies achievements unless you show care first by providing informative content.

Always remember to write for the Readers

SEO, Topic Experts and Writers needs to have a common ground on creating a content, this article will help them know the little things that will make their project a success!

A reader asks, What's the best way for our SEO pro to create briefs for our topic expert to write about, and where does the editor come in?

writing

Reading & Writing

communication

Communication

What's The Best Way For SEO, Topic Experts & Writers To Work Together?

What are Gift Certificates?They are usually made of paper or thick cardboard type material that contains specific information like the amount/item/services that it can be exchanged for, terms and conditions, serial number, and expiration date of the GC.It is usually given by customers to their relatives, employees, or colleagues so they can use it either to purchase or experience something.In the world of Digitalization and Eco Friendly efforts to stop the destruction of our Planet? Is printing on paper still a good way to do marketing?

Are Gift Certificates still a good option for Marketing?

We all know Canva empowers people to design, but did you know that they are planting trees to replace the resource that they used to print?Yes, they do. In fact, they are planting Mangroves (Rizhopora, Ceriops, and Bruguiera) in restoration sites across Kenya, Mozambique, Madagascar, and Haiti.This Responsible printing is one of the main reasons why people love doing business with Canva.In the age of Plastic Gift Cards, they found an alternative to add to humanity's effort to combat global warming.

Responsible Printing 

Gift Certificate has been one of the staples of marketing for small businesses, while Gift Cards are the mainstream in today's digital marketing landscape...The use of GC for one transaction and the feel of premium paper as a gift to loved ones or employees cannot be replaced by its plastic counterpart. Both Gift Cards and Gift Certificates can be used as a marketing tool to generate more business leads and add an additional stream of revenue for a Business.If you want to design gift certificates, you can click the link in this article.

The Gift Card Dilemma

To help SME's design their own Gift Certificate and add value to their Business

Gift Certificates are not Dead for SMEs

Knowing the current Social Media Graphic Trend is one thing, using it for your brand is another.Using one of these 7 game-changing trends will level up your graphic design game. <ol><li> Trendy Zine</li><li> UI Digitalism</li><li> The 90s and Y2k Nostalgia</li><li> Retro </li><li>Sticker Bomb</li><li> Refined Scrapbook</li><li> Trendy Gradient</li></ol> Formats to Focus on:<ol><li>Tiktok Videos</li><li>Instagram Shopping</li><li>Live Streaming</li><li>User-Generated Content</li><li>WIPs and Process-Centric Content</li></ol> Learn how to use these Styles and match them with your Brand to get more eyeballs for your Brand.

What are the Social Media Graphic Trends for your Brand to watch out for in 2022?

The new wave of Graphic Trends is coming and every savvy Entrepreneur must incorporate it with their Digital Marketing Efforts.

artsandculture

Society, Arts & Culture

7 Social Media Graphic Design Trends to Build Your Brand in 2022

“If you spend your time, worth $20-25 per hour, doing something that someone else will do for $10 per hour, it’s simply a poor use of resources.”

<a href="https://mycloudcrew.com/101-ways-to-utilise-your-virtual-assistant/">Outsourcing tasks to a Virtual Assistant </a>is one of the most cost-efficient moves for a business according to a recent survey where <a href="https://www2.deloitte.com/us/en/pages/operations/articles/global-outsourcing-survey.html">70% </a>of the participants agreed. Larger companies are also 66% more likely to outsource<a href="https://mycloudcrew.com/"> Virtual Assistants </a>than small businesses, giving more emphasis to the<a href="https://mycloudcrew.com/blog/the-increasing-demand-for-virtual-assistants-in-the-new-decade/"> demand for VA’s</a>.Learn to use the power of geo arbitrage while earning in dollars and spending in peso.Outsourcing Virtual Assistants from the Philippines is a very viable solution, especially for small business owners.

Your Business can make you richer if it's not time-consuming

If you don't want to be that guy in the picture you can opt to delegate some of these tasks to your Virtual Assistants.·        Managing Emails·        Answering Calls·        Reconciling Bank Records·        Creating Client Invoices·        Managing Basic Payroll·        Conducting Customer Satisfaction Survey·        Handling Live Chat Support·        Social Media Engagement·        Monitor Google Ads or Facebook campaigns·        Processing new sales lead from your CRM·        Placing job ads on online recruitment boards

So what tasks to outsource to your Virtual Assistant Partners?

One of the most demanding tasks in this online world is answering emails that are available in different flavors, spam vanilla, priority rocky road, important client strawberry and so much more, you don't have to get lost categorizing these messages. Let your VA's do the work.Answering Calls can make or break a potential sale for your small business, as a business owner you can't be in the same place and the same space at the right time, so let a VA answer your calls.Reconciling Bank Records can hunt you in your dreams, it's better to see Freddy than Numbers with a steak knife.

Why are outsourcing tasks a deal-breaker?

Creating an almost auto-pilot client invoice has never been easy thanks to VA's, seriously you can automate this one but having a human behind those letters in an invoice after the client received it will bag you a long-term client relationship.It's payday time but you are in a hurry to settle your employee's payrolls, your virtual assistants can take this baggage away from your shoulders so you can eat that tasty dinner in the picture.Creating Surveys, compiling and analyzing them will make you miss a date in Lombardi's Restaurant, this is a bit time-consuming don't punish yourself.

You won't miss a dinner date if you outsource mundane tasks.

You will not miss out on an important gathering and will not be bothered by these tasks:Bots are everywhere nowadays, the truth is, most people hate it, customers want a real person to talk to. Be a considerate business owner to your clients and "potential clients" let VA's do the job.Building a Community on Facebook is much harder than setting up a Facebook Page if you want to convert an occasional like or commenter of your Page to a raving fan and paying customer, you can outsource a Virtual Assistant and let him/her handle your Social Media Presence.


Attend important events coz time is more precious than money.

Your business overall online presence is a very time-consuming task but one of the integral processes that a small business needs to incorporate in its system.Placing ads, monitoring them, and tracking all the leads that need to be nurtured for a consistent cash flow will eat your limited 24hrs in a day.It can also consume your time for yourself which is really bad for your mental health, to avoid burnout, you can hire someone overseas and let them do the things that will drain the life out of you. ;)


Outsourcing VA's can let you pursue your hobbies

This will help Small Business Owners understand that Time is more important than money.

We've listed 11 tasks you can outsource to a virtual assistant to help streamline your business operations for a competitive edge.

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