9 Best Social Media Platforms for Business Lead Generation | My Cloud Crew
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Facebook: THE KING of all Social Media
A Staggering 2.74 Billion People are using this Social Media Platform to socialize, interact, promote business and find their missing loved ones.
That's 60.6% of the total internet users!
Facebook always upgrades its services by acquiring companies that will improve User Experience. Notable Companies in this list are:
Onavo
Oculus
GIPHY
These companies worth millions or even billions, yet Facebook bought them to integrate with their system to serve the people, for FREE!
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Social Media for Business in a nutshell
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
Seth Godin
If you will use Social Media in your business, you must learn how to strategize and thrive, why?
Because it is not a set it and forget it type of investment.
It's a never-ending loop of gathering data, doing something about that data, implementing what you did about that data, gather it once more, rinse, and repeat.
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The Bright Side of using Facebook for your Small Business
- It is the KING of Social Media
- It has the least advertising cost in the Social Media Space
- It integrates well with your website
- You can sell your Products / Services for free via Market Place.
- You have the power to communicate directly with your customers.
- User Friendly
- Huge Market = Huge Opportunity
- You can make a group for your clients or fans
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The Downside of using Facebook as a Small Business Owner
Like superheroes (not unless you are One Punch Man or Goku), Facebook has its own weaknesses.
- Because billions of people are using Facebook it is a Goldmine for Business Owners like you. So Millions of Businesses are snatching the attention of your potential customers.
- Information nowadays can pop out from nowhere in the blink of an eye, unsatisfied customers can bash your brand publicly and can tag along people with them to support their argument.
- Billions of people, Millions of fake accounts! You've been warned!
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Harness the Power of Facebook to your Business Advantage
Facebook upgrades its system, algorithm and interface every month, so how to get an advantage to your competitors?
- Create Engaging Content, use the edu-taiment (educational + entertainment) technique.
- Join Facebook Groups and engage with your page or you personally (or your VA)
- Use chatbots to answer some inquiries while you are away
- Use the power of hyper targetting in Facebook Ads
- If you have a website make it super-hyper targetting and retargetting by using Facebook Pixel
- Always make sure to communicate with your community or customers
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