The 60-Second Limit
- Creators have a low barrier of entry with TikTok, needing only their phones to create compelling and fun videos.
- The 1-minute limit ensures that people watch more TikTok videos in the shortest time possible.
- TikTok lets users make virtual ‘duet’ videos together and encourages sharing of sounds and visuals, creating a ‘remix’ culture.
- The recommendation engine of TikTok prioritizes extreme content.
- The super-fast advice or product reviews have no room for any nuance or other details that may be important, resulting in misinformation.
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"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince
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