The CEO mindsets we’ve identified are learnable. Adopting them can help propel your company to the next level.

Effective CEOs shape an aspirational vision that gives the organization purposeful direction and rallies people to a shared mission. They instill values-based cultures that empower others at all levels to take ownership and initiative to achieve goals through accountability. Their clarity of purpose and values acts as a guiding compass.

Shaping an Inspiring Vision and Values-Driven Culture

While maintaining vision and direction, outstanding CEOs lead with pragmatic realism firmly grounded in facts, data, and clear thinking. They test assumptions through experimentation and make decisions based on logic and proof. Rather than chasing fads, they pursue progress through evidence-based iteration and continuous improvement.

Leading with Pragmatism and Evidence-Based Logic

<ul><li>Transformative CEOs challenge the status quo rather than clinging to it. </li><li>They cultivate relentless tenacity, hunger and competitive intensity to keep pushing the organization into new frontiers. </li><li>Change is framed as opportunity, not threat. </li><li>Complacency is the enemy. </li><li>Internal disruption is continuous.</li></ul>

Driving Transformation and Disruption from Within

The best CEOs cultivate healthy obsessiveness for delivering superior value to customers and excellence in quality and outcomes. This obsession spreads top-down when modeled consistently through the CEO's humility, clarity of purpose and high standards.

Developing Healthy Obsession for Customers and Quality

Leading CEOs foster the courage, creativity, collaboration and risk-taking required for innovation to flourish. They build safe ecosystems for people to experiment, fail fast, and push boundaries. Constraints are removed, agility encouraged. Ideas can come from anywhere.

Fostering a Culture of Innovation and Experimentation

Great CEOs balance toughness with compassion. They listen deeply, develop people's potential, and guide with emotional intelligence. Their humanness and care for people inspires loyalty during difficult times. They know serving others leads to greatness.

Exemplifying Humanity, Compassion and Emotional Intelligence

Sustainable CEOs play the long game, balancing short-term performance with responsible environmental, social and governance (ESG) practices that build sustained excellence. They care about all stakeholders and measure multidimensional value.

Championing Sustainable Practices for Lasting Success

<ul><li>Adaptive CEOs view change as an opportunity to progress, not a threat. </li><li>They perpetually renew strategies, cultures and organizations to keep pace with market evolutions. </li><li>Change is embraced, not resisted. </li><li>Continuous improvement matters more than past successes.</li></ul>

Embracing Change as Opportunity

The CEO mindsets we’ve identified are learnable. Adopting them can help propel your company to the next level.

New York Times Bestseller Wall Street Journal Bestseller From the world’s most influential management consulting firm, McKinsey & Company, this is an insight-packed, revelatory look at how the best CEOs do their jobs based on extensive interviews with today’s most successful corporate leaders—including chiefs at Netflix, JPMorgan Chase, General Motors, and Sony. Being a CEO at any of the world’s largest companies is among the most challenging roles in business. Billions, and even trillions, are at stake—and the fates of tens of thousands of employees often hang in the balance. Yet, even when “can’t miss” high-achievers win the top job, very few excel. Thirty percent of Fortune 500 CEOs last fewer than three years, and two out of five new CEOs are perceived to be failing within eighteen months. For those who shoulder the burden of being the one on whom everyone counts, a manual for excellence is sorely needed. To identify the 21st century’s best CEOs, the authors of CEO Excellence started with a pool of over 2400 public company CEOs. Extensive screening distilled that group into an elite corps, sixty-seven of whom agreed to in-depth, multi-hour interviews. Among those sharing their views: Jamie Dimon (JPMorgan Chase), Satya Nadella (Microsoft), Reed Hastings (Netflix), Kazuo Hirai (Sony), Ken Chenault (American Express), Mary Barra (GM), and Peter Brabeck-Letmathe (Nestlé). What came out of those frank, no-holds-barred conversations is a rich array of mindsets and actions that deliver outsized performance. Compelling, practical, and unprecedented in scope, CEO Excellence is a treasure trove of wisdom from today’s most elite business leaders.

books

Books

leadershipandmanagement

Leadership & Management

Carolyn Dewar

Scott Keller

Vikram Malhotra

CEO Excellence

The General Data Protection Regulation (GDPR) has immeasurably improved the privacy rights of millions inside and outside of Europe. Yet, it hasn't stamped out the worst problems. Complaints allege that Google, WhatsApp, Facebook, and Instagram forced people into giving up their data without actual consent. Civil society groups have grown frustrated with GDPR's limitations while the information economy moves ahead at a staggering speed.

The world-leading data law

In January 2012, lawmakers in Brussels proposed reforming Europe's data rules. The GDPR law was finally passed in 2016, giving companies two years to comply. GDPR enforce how businesses must handle personal data, such as names and IP addresses, but it doesn't ban the use of data in cases such as police use of intrusive facial recognition. It uses seven principles to guide how your data can be used and stored. GDPR use these principles that allow each European country to issue fines of up to 4 per cent of a firm's global turnover for violating GDPR principles.

How the GDPR works

Several early and complex GDPR complaints have led to backlogs at regulators, and paperwork has slowed down international cooperation.<ul><li>Since May 2018, the Irish regulator, responsible for Meta's Facebook, WhatsApp, and Instagram, plus all of Google's services, Airbnb, Yahoo, Twitter, Microsoft, Apple, and LinkedIn, has completed 65 per cent of over 400 cases involving cross border decisions.</li><li>Other cases against Netflix (Netherlands), Spotify (Sweden), and PimEyes (Poland) have been ongoing for years.</li></ul> Yet Europe's data regulators claim GDPR enforcement is working well and improving.

GDPR complaints

Despite enforcement problems, GDPR has had an incalculable effect on data practices broadly. <ul><li>EU countries have made decisions in thousands of local cases and issued guidance to organizations to say how they should use people’s data.</li><li>Some of GDPR’s impact is also hidden. For example, it has improved company behaviours. Companies have stopped using people’s data suspiciously when they wouldn’t have thought twice about it before GDPR.</li></ul>

The positive effect of GDPR

At Big Tech levels where data is plentiful, the scale of complying with GDPR is different. A recent internal Facebook document hints that the company doesn't really know what it does with personal data. Similarly, serious shortcomings are present in the way Amazon handles customer data.

Big Tech lags in complying to GDPR

<ul><li>Enforcement should be more centralised for big affairs instead of being funnelled to the country where Big Tech's main European headquarters are based.</li><li> Europe has passed two pieces of digital regulation: The Digital Services Act and the Digital Markets Act. The laws focus on competition and internet safety and handle enforcement different from GDPR. </li><li>Smaller tweaks in the GDPR could improve enforcement.</li></ul>

Calls to change how GDPR works

technologyandthefuture

Technology & The Future

cybersecurity

Cybersecurity

artificialintelligence

Artificial Intelligence

How GDPR Is Failing

The global body of more than 2 billion Christians is separated into more than 45,000 denominations - Pentecostal, Presbyterian, Lutheran, Baptist, Apostolic, Methodist — the list goes on. Christianity has so many branches because of differences in belief, power grabs and corruption. The early church, spanning from AD27 to AD 325, was divided chiefly based on geography. According to Professor Bruce Gordon, worship styles and interpretations of Jesus' teachings varied based on regional cultures and customs.

Christian Denominations and the Early Church

The Arian controversy in the early fourth century divided Christians in the Roman Empire. Arius, a priest from Alexandria, claimed that because Jesus was "begotten", he was a lesser divinity than God. However, Athanasius, an Alexandrian theologian, claimed Jesus was God incarnate. In AD 325, at the Council of Nicea, a group of theologians gathered by Emperor Constantine and rejected the views of Arius. However, Christians continued to be divided on this subject for over a century.

The Arian Controversy

In 1054, the Eastern Orthodox Christians split from the Western Roman Catholics. The groups disagreed on the taking of the sacraments. The Eastern Orthodox Christians also disagreed with the Roman beliefs that<ul><li>priests should remain celibate</li><li>that the Roman pope had authority over the head of the Eastern church</li></ul> The Catholic Church successfully suppressed other potential Christian offshoots by sustained persecution against some labelled heretics and using a new system named inquisitions.

The Great Schism

After the Protestant Reformation in 1517, the number of denominations began to multiply. <ul><li>The Reformation, started by Martin Luther's 95 Theses, claimed that the Bible was the ultimate authority over all people, not a church hierarchy.</li><li>By the 17th century, the contemporary word "denomination" began to describe religious offshoots debated whose interpretation of scripture was correct. From these debates, denominations such as the Presbyterians, Mennonites, Baptists and Quakers, among others, took root. </li></ul>

Denominations explode

religionandspirituality

Religion & Spirituality

Why does Christianity have so many denominations?

<ol><li>Illustrate the problem and associate pain to it.</li><li>Preemptively deal with any objections that you have researched and you know that your audience has.</li><li>Convince them that your plan of action is actually consistent with the type of person that they are and the type of person that they want to be. It's a logical extension of their current value system, not a deviation from it.</li><li>Paint the heaven that happens if they go in the direction you want them to.</li><li>End with an "ask." You cannot force them to.</li></ol>

Five Steps To Powerful Persuasion

Introduce the problem that you have in your organization and associate pain to the status quo. When people don't want to change, the first step is not to tell them how wonderful it will be when they change or start to do anything else. The first step is to get them moving and to do that, you have to make them associate the status quo, the current action, or inaction that they are taking with serious pain.

Associate The Issue With The Emotion You Want To Elicit

And do it before people actually bring them up. You do not want to have to wait until after you talk for people to say, "Well, you didn't cover this or you didn't cover that," or "How are we supposed to do this?" You need to preemptively handle any objections.Put yourself into the shoes of the people you're trying to convince. Why did they think it is impossible for them to change? Why did they think it isn't a good idea for them to change? Cover that and deal with those objections first.The more you can preemptively address the objection, the less strong the objection becomes.

Preemptively Address The Objection

You do not want to be convincing people that they need to make massive changes, because people naturally resist change.You need to make people feel like it is part of their identity to change. And the way that you do this is not by preaching at them, showing them stats and statistics. You give them ownership of the argument. They don't have to give up their most deeply held values and beliefs. They just need to see things from a slightly different perspective.

Convince People That Change Is Consistent With Their Identities

Detail (explicit detail), what it would look like if things went well with your new plan, so that you don't just have people running away from a status quo of pain, but you have them running towards something that is really exciting.

Paint The Heaven In Detail

If you're trying to get people on board, you cannot drag them. You need to say, "I need your help," and ask at the end, because it is an ask.You cannot make anyone do anything, that is not what persuasion is. It is getting them to want to do things, to take ownership over an idea that maybe started in your head, but that you helped cultivate in theirs

Ask For Help

Barack Obama Charisma Breakdown - How To Influence People https://goo.gl/SaV6sp Barack Obama's most important job is to influence people. As president, there is very little ha can do on his own. So his main job becomes to persuade people to see his views when it comes to political decisions. In the wake of the tragedy at Umpqua Community College in Oregon, Barack Obama demonstrated a 5 step process on how to influence in those situations where you absolutely must convince people to change their behavior. Obama is a powerful, charismatic speaker and this example is great for becoming more influential in the workplace. If you're interested in other videos that cover the topic of influence, but in a more social context, check out Ricky Martin on the Voice: https://www.youtube.com/watch?v=dqragS38hCk Subscribe to Charisma On Command: http://bit.ly/subscribeCOC Connect With Us. Website: http://www.charismaoncommand.com Facebook: http://facebook.com/charismaoncommand Periscope: @Charismaon Or if you want to see my personal stuff (my regular life + me playing music): Instagram: @CharlieHoupert Periscope: @CharlieHoupert

Understand yourself and those around you.

psychology

Psychology

videos

Videos

Barack Obama Charisma Breakdown - How To Influence People 
https://goo.gl/SaV6sp   Barack Obama's most important job is to influence people.  As president, there is very little ha can do on his own.  So his main job becomes to persuade people to see his views when it comes to political decisions.

In the wake of the tragedy at Umpqua Community College in Oregon, Barack Obama demonstrated a 5 step process on how to influence in those situations where you absolutely must convince people to change their behavior.  Obama is a powerful, charismatic speaker and this example is great for becoming more influential in the workplace.

If you're interested in other videos that cover the topic of influence, but in a more social context, check out Ricky Martin on the Voice: https://www.youtube.com/watch?v=dqragS38hCk

Subscribe to Charisma On Command: http://bit.ly/subscribeCOC

Connect With Us.
Website: http://www.charismaoncommand.com
Facebook: http://facebook.com/charismaoncommand
Periscope: @Charismaon

Or if you want to see my personal stuff (my regular life + me playing music):
Instagram: @CharlieHoupert
Periscope: @CharlieHoupert

Want to be more charismatic and confident?  We make videos to help you learn how to be more confident, how to make people laugh, how to be more likable - basically everything about exuding charisma.  Relationships in life are everything, so we want to teach you to turn on your most confident, charismatic self in the moments that matter most.

For Charisma University, go to https://www.charismaoncommand.com/c-university/

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Charisma on Command

How To Persuade And Influence People

The traditional model of the leader-hero who saves the day knows it all, is the smartest person in the room, and is too often driven by power, fame, glory, or money is not appropriate in today’s environment.People today expect a different kind of leader. Here are five attributes that characterizes leaders who are able to unleash the kind of human magic you see at work at some of the most high-performing companies.<ol><li>First, be clear about your purpose.</li><li>Second, be clear about your role.</li><li>Third, be clear about whom you serve.</li><li>Fourth, be driven by values.</li><li>Finally, be authentic.</li></ol>

Purposeful Leadership: The Five Principles

Today’s fast-changing, complex, and unpredictable environment necessitate a different kind of leadership. Nobody can claim to have all the answers to solve the complex crises we’re facing, and the most adaptable organizations are those in which decisions are being decentralized.With the idea that a company’s purpose is about far more than making money gaining ground, the hard-charging, profit-optimizing hero-leader model has lost much of its appeal.

The New Kind Of Leader

That is, your purpose, the purpose of those around you, and how that connects to your company’s purpose.The staggering number of employees leaving their jobs or seriously thinking about it over the last several months has shed renewed light on the pre-Covid realization that purpose, both individual and collective, is at the heart of the business. For corporate purposes to be successful, leaders themselves must first be clear about what drives them and the people around them.

Be Clear About Your Purpose

You cannot choose circumstances, but you can control your mindset. Your mindset determines whether you generate hope, inspiration, and energy around you — or bring everyone down. So, choose well.More generally, your role as a leader is to create the right environment for others to flourish in support of the company’s purpose.

Be Clear About Your Role

A fundamental element of purposeful leadership is to be clear about who you serve in your position, both during good and challenging times. As a leader, you must serve the people on the front lines, driving the business. You serve your colleagues. You serve your board of directors. You serve the people around you, by first understanding what they need to give their best so you can do your best to support them.Golden Rule: View everyone as a customer. The way you treat airline employees or waitstaff, for example, will greatly influence the service you receive.

Be Clear About Whom You Serve

It takes vigilance and a healthy dose of self-awareness to avoid sliding into the trap set by power, fame, glory, and money. Before speaking or acting, be clear about your motivation and whom you’re trying to serve.The best leaders don’t climb their way to the top over the backs of others, they are carried to the top.

Be Self Aware And Vigil To Your Behaviour

Doing what is right is not always simple, of course, particularly during crises, when overwhelming stress and pressure can obscure our sense of values. For the most part, we all agree on what is right: honesty, respect, responsibility, fairness, and compassion. On paper, every company has great values. But values are no good if they remain on paper. Being driven by values is doing right, not just knowing or saying what’s right. A leader’s role is to live by these values, explicitly promote them, and make sure they’re part of the fabric of the business.

Be Driven By Values

It may take some time to embrace the true meaning of being authentic for many of us.“Be”: Be yourself, your true self, your whole self, the best version of yourself. Be vulnerable. Be authentic. Being vulnerable and authentic does not mean offloading everything to your colleagues. For leaders, it means sharing emotions and struggles when appropriate and helpful to others.

Be Authentic

As many of us were forced to work from home over video over the past two years, we revealed more of our whole selves — children, dogs, cats, wifi problems, etc. This was not always comfortable or easy. But we all had to see each other in a new light, as full human beings. Employees expect leaders too to be human. This starts with making ourselves vulnerable, including by acknowledging what we do not know. Vulnerability is at the heart of social connection. And social connection, in turn, is at the heart of the business.

The Surfacing Of Our Vulnerability

The way we lead has profound implications for people around us and how we do business. We cannot transform companies, and more generally capitalism unless we reflect on who we are as leaders, and particularly on the following questions:<ul><li>Have you decided what kind of leader you want to be?</li><li>How would you describe your purpose?</li><li>How would you describe your role?</li><li>What are you doing to create an environment in which others can thrive and flourish?</li></ul>So, start with yourself. Be the leader you’re meant to be. Be the change you want to see.

The Bottom Line

The traditional model of the leader-hero who saves the day, knows it all, is the smartest person in the room, and is too often driven by power, fame, glory, or money is not appropriate in today’s environment. People today expect a different kind of leader. While each company needs to define its own leadership point of view, the author presents five attributes that characterizes leaders who are able to unleash the kind of human magic you see at work at some of the most high-performing companies. First, be clear about your purpose. Second, be clear about your role. Third, be clear about whom you serve. Fourth, be driven by values. Finally, be authentic.

5 Principles of Purposeful Leadership

Mental exhaustion is a feeling of extreme tiredness, characterized by other feelings including apathy, cynicism, and irritability. You may be mentally exhausted if you’ve recently undergone long-term stress, find it hard to focus on tasks or lack interest in activities you usually enjoy.Mental exhaustion often happens as a result of overuse, like physical overuse injuries. Rather than overstressing a muscle group, mental and emotional exhaustion come from overstressing your mind.

What is mental exhaustion?

<ul><li>Chronic stress: It keeps your brain — and body — on high alert all the time. Over time, this begins to wear away at your well-being.</li><li>Uncertainty</li><li>Work stress: Left unchecked, workplace stress can even evolve into burnout. </li><li>Family issues: Divorce, disagreements, a sick family member and estrangements have a way of following you into all areas of your life. </li><li>Juggling multiple commitments</li><li>Emotional stress: Constant negative feelings, events, and circumstances can make it difficult to relax.</li><li>Poor self-care:  Over time this will affect your ability to be resilient in the face of stressful situations.</li></ul>

What causes mental exhaustion?

<ul><li>Emotional symptoms: Feeling a lack of interest in normal activities, a lack of motivation at work and in your personal life, a sense of languishing or lack of purpose in life, moodiness and irritability, cynicism, doubt, and pessimism, constantly feeling overwhelmed or stressed, depression, anxiety, or suicidal thoughts.</li><li>Physical symptoms: Fatigue or exhaustion, even after a full night’s rest, sleep disturbances and changes in pattern, headaches, body aches, muscle tension, changes in appetite, stomach issues, digestive upset, unexplained or frequent colds, irregularities in heart rate.</li></ul>

The symptoms of mental exhaustion

<ol><li>Eliminate the stressor</li><li>Work-life balance</li><li>Clear your space</li><li>Schedule (and take) regular breaks</li><li>Get outside</li><li>Do something new</li><li>Reduce screen time</li><li>Find positive ways to distract yourself</li><li>Take care of yourself </li><li>Focus on what you can control</li><li>Talk to a coach or therapist.</li></ol>

11 strategies for overcoming mental exhaustion

Mental exhaustion can make you feel apathetic, anxious, and drained. Here, we share the top symptoms of mental exhaustion and 11 ways to overcome it. 

mindfulness

Mindfulness

mentalhealth

Mental Health

Overcoming mental exhaustion: causes, symptoms, and how to cope

Feedback is a valuable source of information that you can use to effect the changes you want. You need information that tells you what you’re doing well and where you’re going wrong. Then you can use that information to plan tactics for bridging the gap between where you are now and where you want to be.

Feedback and efficient behavior

Asking how you could be a better partner, team member, friend, or leader from the people best placed to give you accurate feedback is a requirement for improving. Getting useful information in an ongoing, iterative loop gives you the opportunity to discuss solutions and make changes.Of course, not all feedback is good. Sometimes it’s just noise. Knowing when to ignore feedback that isn’t useful or is badly intentioned can be just as useful as knowing when to seek out the kind of feedback that is instructive.

Don’t be afraid to ask for feedback

<ul><li>Feedback is based on observation and reactions to your specific actions. It does not aim to tell you what you should be doing; it simply seeks to enlarge your perspective on what you are doing.</li><li> Opinions are just someone sharing how they feel about a particular aspect of the world – they have nothing to do with you in particular.</li></ul>

Feedback and opinions are not the same thing

When giving others feedback, ask yourself what information they might need to make meaningful change. Giving good feedback requires an awareness of both what you’re saying, and how you say it.<ul><li>Make it personal, provide specific examples, and notice how things have changed over time.</li><li> Reassure the person that you are trying to help them be a better version of themselves, that you are in their corner. </li><li>Be aware of your tone. You’re a team member, not an accuser. </li><li>Choose your timing wisely. At the end of a busy work day is probably not the time to give constructive feedback. </li></ul>

The power of feedback

When you’re stuck, you need to actively seek feedback. Having the right information helps you change your behavior. Here's how to get better feedback and reach your goals.

personaldevelopment

Personal Development

communication

Communication

What Information Do You Need in Order to Change? - Farnam Street

Cost-push inflation is the decrease in the aggregate supple of goods and services stemming from an increase in the cost of production. An increase in the costs of raw materials or labor can contribute to cost-pull inflation.

Cost-Push Inflation 

Demand-pull inflation is the increase in aggregate demand, categorized by the four sections of the macroeconomy: households, business. governments. and foreign buyers. Demand-pull inflation can be cause by an expanding economy, increased government spending, or overseas growth.

Demand-Pull Inflation

Cost-push inflation is the decrease in the aggregate supply of goods and services while demand-pull inflation is the increase in aggregate demand.

Discover the world of business and economics.

economics

Economics

moneyandinvestments

Money & Investments

Cost-Push Inflation vs. Demand-Pull Inflation: What's the Difference?

When facing a career setback, if you feel anger or despair, recognize those feelings as a deeper need for something else. It could be growth, change, or a new challenge or purpose. You may not be able to control whether those needs manifest in the form of a pay raise, promotion, or job title, but you can control other aspects of your journey. Recognizing this is the first step to recovery.

Feel your feelings

Give yourself 30 minutes every few days to call up a close friend and yell about all the things holding you back. Get angry about systemic injustice. Shout about the work that needs to be done. It can cause more harm than good when you keep these feelings locked inside. Be careful, though, not to spiral into endless negativity.Just like you need to fully feel your difficult emotions, you also need to let yourself feel joy. Watch a comedy show every day. Laughter is good. It relieves stress, boosts engagement, and well-being.

Scream, laugh, cry

You have control over what you do next. Once you have honored your feelings, it’s time to move through self-recrimination. The best way to silence your inner critic, in my experience, is to focus on what you would like your future to look like.Grounding yourself in your values and your vision is a powerful way to climb out of the dark hole. Work with purpose will offer fulfillment for years to come, and not just temporary happiness.

Think about what comes next

If you are determined to climb the ranks, say yes to tasks that fit your new metric of success and say no to the ones that don’t.There are going to be tasks you find personally rewarding that are not rewarded by your organization. Hold strong. The more we say no to service that goes unrecognized in the promotion process, the more pressure we put on leaders to update their reward models.

Change the behaviors that are not serving you

When we give voice to our setbacks, we can rebuild confidence and take back control of our journeys.

career

Career

motivationandinspiration

Motivation & Inspiration

Let’s Talk About Our Career Failures

TikTok is the home of many viral videos in which influencers and enthusiasts do a ‘show and tell’ of make-up related products and other oddities. The social media marketing strategy shows quick and tangible results, with the advertised products getting out of stock in minutes.
Products like apple juice, rollerblades and stuffed animals show a jump in demand just as the video gains popularity, resulting in manufacturers taking advantage of this phenomenon and using TikTok to market specially created products.

TikTok: Buy This Now!

<ul><li>The Chinese social media giant clocked 26 billion e-commerce transactions in just one year. </li><li>The app, which is responsible for the career of thousands, has secretly guarded algorithms that identify what users like to see, pushing similar content, along with random gems.</li><li>The app also enjoys an almost exclusive user base of millennials, pre-teens and teens, who add their own quirks.</li></ul>

The Commercials Of TikTok

TikTok shows a video to a handful of test audiences in the For You section of their app, and if the engagement results are good, they take the video one notch up, showing it to a different set of audience.In a matter of a few hours, videos that don’t make it are buried, and the ones that do well are shown to millions.

The Way TikTok Operates

<ul><li>Creators have a low barrier of entry with TikTok, needing only their phones to create compelling and fun videos.</li><li>The 1-minute limit ensures that people watch more TikTok videos in the shortest time possible.</li><li>TikTok lets users make virtual ‘duet’ videos together and encourages sharing of sounds and visuals, creating a ‘remix’ culture.</li><li>The recommendation engine of TikTok prioritizes extreme content.</li><li>The super-fast advice or product reviews have no room for any nuance or other details that may be important, resulting in misinformation.</li></ul>

The 60-Second Limit

TikTok influencers who are not celebrities in the traditional sense, tend to have a refreshing honesty about the products and seem highly trustworthy to the viewers/consumers.Word of mouth is considered the most effective strategy from a marketing perspective, and TikTok influencers create a believable advertising platform, previously unseen in any online or offline ecosystem.

Word Of Mouth- TikTok Style

<ul><li>According to a marketing report, social media amplifies conspicuous consumption.</li><li>To eradicate any buying friction, social media platforms work hard to minimize the number of clicks required to order something.</li></ul>Taking advantage of various factors that make things go viral and compel people to share things, many TikTok and YouTube influencers have quickly amassed millions of followers and some are on the verge of becoming millionaires.

Social Media And Consumption

TikTok, with its brevity, intimacy and connecting capabilities, feels like a Facetime call with a friend who is excited about a purchase, becoming perfectly suited to build emotional connections that translate into sales.While Youtube reviews work well if they are authentic and have a good connection with the audience, TikTok strips away the fluff and feels as intimate as hanging out with a close friend.

TikTok: The Instant Noodles Of Social Media

TikTok users often feel a sense of urgency and universality when they watch a viral video, getting the impression that everyone is using the suggested product or performing the activity.The super-fast trends cycle has made many feel disillusioned with hyper-consumerism, as big brands still account for sponsoring 77 percent of creators.

A Sense Of Urgency

Products on TikTok are going viral, from CeraVe to Sky High Mascara, Squishmallows and Amazon leggings.

CEO Excellence

How GDPR Is Failing

Why does Christianity have so many denominations?

How To Persuade And Influence People

5 Principles of Purposeful Leadership

Nicole N.