Word Of Mouth- TikTok Style
TikTok influencers who are not celebrities in the traditional sense, tend to have a refreshing honesty about the products and seem highly trustworthy to the viewers/consumers.
Word of mouth is considered the most effective strategy from a marketing perspective, and TikTok influencers create a believable advertising platform, previously unseen in any online or offline ecosystem.
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"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince