A Sense Of Urgency - Deepstash

A Sense Of Urgency

TikTok users often feel a sense of urgency and universality when they watch a viral video, getting the impression that everyone is using the suggested product or performing the activity.

The super-fast trends cycle has made many feel disillusioned with hyper-consumerism, as big brands still account for sponsoring 77 percent of creators.

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"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince

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