The Strategy - Deepstash
The Strategy

The Strategy

The Rajor Blade Model :

This idea of Rajor blade model is very simple, the company started selling the Rajors at very cheap cost and they hiked the price of blades.

So then if Rajor was with us, we'll definitely need to buy few disposable blades. So he covered his loss in rajors.

And after this strategy Gillette became the best business in grooming industry and they are continuing their legacy and their billion dollar revenues from 120 years.

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adityamulukuri

19 | Generalist, Content Creator, Student at Christ University. Stashing about entrepreneurship, self-help, spirituality and the most interesting stuff I read.

The idea is part of this collection:

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