During 1800s the trend of having long beards for men faded away and the clean shave with short moustache is on the trend.People started shaving off their beard to be on the trend.

The trend faded!

Because it was some dangerous process people needed to visit professional barbers every 2-3 times a week.But one fine day, a traveling salesman getting late to work, and he get extremely fed off using his life threatening shaving blade. And he completely lost his patience by sharpening his safety blade.

The Angry Man!

The Rajor Blade Model :This idea of Rajor blade model is very simple, the company started selling the Rajors at very cheap cost and they hiked the price of blades.So then if Rajor was with us, we'll definitely need to buy few disposable blades. So he covered his loss in rajors. ﻿﻿And after this strategy Gillette became the best business in grooming industry and they are continuing their legacy and their billion dollar revenues from 120 years.

The Strategy

And then Mr. King Gillette came with his new Rajor Blade Model with this the price of shaving became cheaper. And all the business competitors faded away.

The powerful Jerk

And then he thought why not to have a simple disposable blade that can replaced after every use.And this is how today's blades were became so safety.And the Angry young salesman was none other than Mr. King Gillette.

The Solution

King Gillette started manufacturing the disposable blades and he got good response in sales.People started Habituating to Gillette's blades and they felt comfortable.But, there are multiple competitors rised and they too started making disposable blades. This shook off King Gillette and the sales of the company fall down.

Business Competitions.

But during 1800s Shaving was not an easy task, it was even considered as dangerous undertaking. In back if you wanted to shave your beard there are only two options, one is with a straight blade and other is a safety blade.But the straight blade is more risky and the safety blade is too expensive to afford and we need to sharpen it regularly.

The Problem!

Want to tell great stories?: https://communication.thethinkschool.com/yt Want to Land your dream job?: https://linkedinmasterclass.thethinkschool.com/yt Want to Make your Perfect Resume? : https://resumemasterclass.thethinkschool.com/yt VIDEO INTRODUCTION: Gillette shook up the world of shaving by introducing a razor that gave men the option to get a shave in the convenience of their own home. King C. Gillette and his amazing razor were the first disruptors to the Grooming Category as well as the Barbershop industry. How is it still able to function at the highest level 120 years from the day of inception? What is the Strategy behind its immense success? Let's find out in this video. Check out Think School's Online courses: 1. Learn how to communicate ideas like us with the Communication Masterclass: https://imjo.in/XWyTGQ 2. Land your dream jobs and customers through the LinkedIn Masterclass: https://imjo.in/aFtxrw 3. Create a Perfect Resume in less than 3 hours with the Resume Masterclass: https://imjo.in/2uY4dg Open a Demat Account & Start investing: https://zerodha.com/open-account?c=ZMPUJE Want to buy the equipment we use? Mic: https://amzn.to/2PjDNAP Camera: https://amzn.to/3dMzojh Camera Stand: https://amzn.to/3nidnfp Mobile holder for stand: https://amzn.to/3xgCF25 Follow Think School's on: Telegram group: https://t.me/Thinkschoolers Instagram: https://www.instagram.com/thethinkschool/ Facebook: https://www.facebook.com/thethinkschool #thinkschool #gillette #gillettebusinesscasestudy

marketingandsales

Marketing & Sales

strategy

Strategy

Want to tell great stories?: https://communication.thethinkschool.com/yt
Want to Land your dream job?: https://linkedinmasterclass.thethinkschool.com/yt
Want to Make your Perfect Resume? : https://resumemasterclass.thethinkschool.com/yt

VIDEO INTRODUCTION:
Gillette shook up the world of shaving by introducing a razor that gave men the option to get a shave in the convenience of their own home. King C. Gillette and his amazing razor were the first disruptors to the Grooming Category as well as the Barbershop industry.

How is it still able to function at the highest level 120 years from the day of inception? What is the Strategy behind its immense success? Let's find out in this video.


Check out Think School's Online courses:

1. Learn how to communicate ideas like us with the Communication Masterclass:  https://imjo.in/XWyTGQ
2. Land your dream jobs and customers through the LinkedIn Masterclass: https://imjo.in/aFtxrw
3. Create a Perfect Resume in less than 3 hours with the Resume Masterclass: https://imjo.in/2uY4dg

Open a Demat Account & Start investing: https://zerodha.com/open-account?c=ZMPUJE

Want to buy the equipment we use?
Mic: https://amzn.to/2PjDNAP
Camera: https://amzn.to/3dMzojh
Camera Stand: https://amzn.to/3nidnfp
Mobile holder for stand: https://amzn.to/3xgCF25

Follow Think School's on:
Telegram group: https://t.me/Thinkschoolers
Instagram: https://www.instagram.com/thethinkschool/
Facebook: https://www.facebook.com/thethinkschool

#thinkschool #gillette #gillettebusinesscasestudy

The Indian education system is messed up and everyone knows about it. But very few are doing something to fix it.Think School is an education start-up  and we want to put a dent in the Indian education system. And we do that by providing world-class business education at less than the cost of denim jeans.

Our mission at Think School is to teach you all about business, geopolitics and economics which are subjects that schools and colleges typically neglect. We are here to provide an education that truly prepares you for the real world.


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