How to write well for the right audience
- Know your audience.
- Write your logline first: a one-to-two-sentence summary of a film’s plot, characters, main conflict, and unique angle.
- A reader should be able to grasp what you’re saying and why just from skimming your document.
- The first line of any document is the most important.
- Embrace the ‘garbage first draft.’
- Write to express, not impress.
- Tell a story (when you can). Humans are drawn to stories.
- Continually re-earn attention, but know when you’re done.
- Use short, simple words and use verbs to help your reader take action. Remove unnecessary words.
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