Understand your topic
Before writing in general, it’s essential to understand your topic and what you are trying to achieve.
- What is the product/service/brand/thing? Describe it in simple terms with two to three sentences.
- What makes it unique or special? What features make it different from the alternatives out there?
- What benefits appeal most to your audience? People want to know what is in it for them.
- Does it alleviate pain? People typically buy for one of two reasons; to increase pleasure or to minimize pain.
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