Whether we like it or not, social media is where the attention is.
We’re not walking down the streets anymore looking at billboards. No one watches live TV anymore, it’s either watch it on catch up or flick over to Netflix — why? No ads. Most people hate ads.
Social media has opened the door for one phenomenon in the marketing world. Direct to consume target marketing. It’s not about the size of the audience isn’t about the percentage of them that buy.
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" No one shares their bad moment" we may have heard of it. As a matter of fact, when we look at it, people with the highest followers always show their brightest moments. When we log in to social media, we see people having only fun and joy.
But unfortunately, we reflect on ourselves and we...
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