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If starting a side hustle and building something outside your 9–5 is your dream then the first place to look is where you spend your time. Time is going to be the one thing that gets in your way.
So arguably to give yourself the best chances of success, you need to assess where you spend your time.
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Whether we like it or not, social media is where the attention is.
We’re not walking down the streets anymore looking at billboards. No one watches live TV anymore, it’s either watch it on catch up or flick over to Netflix — why? No ads. Most people hate ads.
Social media has opened the door for one phenomenon in the marketing world. Direct to consume target marketing. It’s not about the size of the audience isn’t about the percentage of them that buy.
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Instead of spending hours on Instagram scrolling through the things that you don’t have and the houses you can’t afford, spend time focusing on creating. Creating content that is personal to you. Create things that help you tell your story.
There are lots of ways we can create content. Create videos that tell the world how you see it. Put words on a page that articulate how your brain works. Voice your thoughts through podcasting. There are a million and one ways to tell the world your story. If you spend all your time listening to whatever else is saying you forget you’ve got a voice.
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If you want to get productive watch someone that is more productive than you. If the content you consume is purely humble brags, it's likely to do little for your motivation.
You need to surround yourself with people (over the internet) that will spur you on. That you look up to and aspire to be like, not those who make you feel inferior.
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Social media is there to connect people. It’s done a brilliant job of connecting the world and focusing people’s attention on what is important to them.
But if someone is right in front of you, connect with them. There is no replacement for face-to-face interaction. So with that in mind, I think it’s a good rule to set.
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