Learn to Write Intensely Powerful Copy

Often the most difficult step, because it's easy to focus on the wrong part of the problem, or look at the problem too broadly.

The first thing you need to do is reduce it to its simplest and purest form so you know exactly what you're dealing with. While you're doing this, you need ...

“Why should I go through all the trouble to make something if the outcome might be nothing?”

The answer will usually come with a wicked trickster grin: “Because it’s fun, isn’t it?” Anyhow, what else are you going to do with your time here o...

Writing can be a lonely, thankless job, filled with rejection. But it can also be very rewarding when your text resonates with people.

Ask yourself why you want to write and what do you want out of it. There’s no problem in doing it just because but a strong reason ...