Learn more about economics with this collection
Mindfulness
Prioritization
Personal growth and development
Think about competition a bit more holistic
- Tell me about how you looked for a product to solve your problem.
- What kind of solutions did you try? Or not try? Why or why not?
Because solutions such as buying hiking boots or getting boots resoled would have negated the need to buy new boots, they are in fact competitions to your product.
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How the process looks
- When did you first realize you [needed something to solve your problem]?
- Where were you?
- Were you with someone?
- What were you doing, or trying to do when this happened?
Just like securing a boat at sea, we begun by dropping our bow anchor by starting with ...
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Get in the mood of remembering
- When did you purchase the product?
- Where were you?
- What time of day was it? (daytime/ nighttime?)
- What was the weather like?
- Was anyone else with you at the time?
- How did you purchase the product?
- Did you buy anything at the same time?
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Jobs to be done
The keystone of the Jobs To Be Done (JTBD) philosophy is the customer interview. When you’re able to work with a customer to relive that moment of struggle they had and ehy they hired a product to relieve them of pain which th...
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Different circumstances effect our buying decision
- Did you ask anyone about what they thought about the purchase?
- What was the conversation when you talked about purchasing the product with your <spouse/friend/parents>?
- Before purchase did you imagine what using the product would be like? Where were you when you were th...
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Related collections
Other curated ideas on this topic:
How to make a good decision
Expert detectives have two main qualities:
- Detached involvement
- The ability to keep on asking questions
Good investigators don't make quick judgements. They know that their mind will try to convince them that their first impression is right. Instead, they force them...
Happiness Comes from Solving Problems
- Problems are a constant in life
- They never stop; problems purely get exchanged and/or upgraded
- For Example: You solve your health problem by buying a gym membership; you create new problems; like sweating, then getti...
Questions that will identify originals:
- How would you improve our interview process?
- Tell me about the last time that you encountered a rule in an organization that you thought made no sense. What was the rule? What did you do and what was the result?
- Why shouldn't I hire you?
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