The power of the placebo effect - Harvard Health
Placebos are not all about releasing brainpower. You also need the ritual of treatment.
You have to go to a clinic at certain times and be examined by medical professionals in white coats. You receive pills and undergo procedures. All this can have a profound impact on how the body perceives symptoms because you feel you are getting attention and care.
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For half a century, doctors and researchers have known two things that could have improved, or saved, millions of lives: