“A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it’s because it is hard.”

3. Writing is hard work

“Sell yourself, and your subject will exert its own appeal. Believe in your own identity and your own opinions. Writing is an act of ego, and you might as well admit it.The more you keep in first person and true to yourself, the sooner you will find your style

5. Be true to yourself and you'll find your style

Don’t ask who your audience is…you are the audience: You are writing primarily to please yourself, and if you go about it with enjoyment you will also entertain the readers who are worth writing for.

6. You are your own audience

This helps in the search for rhythm and sound: “Good writers of prose must be part poet, always listening to what they write.”

9. Read everything you write out loud

Study the masters but also your contemporaries: “. If anyone asked me how I learned to write, I’d say I learned by reading the men and women who were doing the kind of writing I wanted to do and trying to figure out how they did it.”

7. Writing is best learned by imitation

Yes, the thesaurus is your friend: “The Thesaurus is to the writer what a rhyming dictionary is to the songwriter–a reminder of all the choices–and you should use it with gratitude. If, having found the scalawag and the scapegrace, you want to know how they differ, then go to the dictionary.”

8. There's nothing wrong with consulting a thesaurus

“Decide what corner of your subject you’re going to bite off, and be content to cover it well and stop.”

10. Don’t ever believe you are going to write anything definite

“Clear thinking becomes clear writing; one can’t exist without the other. It’s impossible for a muddy thinker to write good English.”

2. Avoid jargon and big words

You’ll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want.

1. Don’t make lazy word choices

For anyone who can’t stand to hear the word ‘unique’ modified, Zinsser has this to say: “…being ‘rather unique’ is no more possible than being rather pregnant.’”

Bonus tip

Never have so many people written so profusely and with so few inhibitions. Which means that it was never really a cognitive problem. It was a cultural problem, rooted in that old bugaboo of American education: fear.

10 Tips on writing from legendary writer William Zinsser

“Writing is an intimate transaction between two people, conducted on paper, and it will go well to the extent that it retains its humanity.”

4. Write in the first person

William Zinsser stressed simplicity and efficiency, but also style and enthusiasm. Here are 10 of his many tips for improving your writing. Open Culture, openculture.com

2. Avoid jargon and big words

Similar ideas to 2. Avoid jargon and big words

WILLIAM ZINSSER

2. Avoid Jargon

Use all the resources you can