“A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it’s because it is hard.”

“Sell yourself, and your subject will exert its own appeal. Believe in your own identity and your own opinions. Writing is an act of ego, and you might as well admit it.The more you keep in first person and true to yourself, the sooner you will find your style

Study the masters but also your contemporaries: “. If anyone asked me how I learned to write, I’d say I learned by reading the men and women who were doing the kind of writing I wanted to do and trying to figure out how they did it.”

Yes, the thesaurus is your friend: “The Thesaurus is to the writer what a rhyming dictionary is to the songwriter–a reminder of all the choices–and you should use it with gratitude. If, having found the scalawag and the scapegrace, you want to know how they differ, then go to the dictionary.”

Don’t ask who your audience is…you are the audience: You are writing primarily to please yourself, and if you go about it with enjoyment you will also entertain the readers who are worth writing for.

“Decide what corner of your subject you’re going to bite off, and be content to cover it well and stop.”

“Clear thinking becomes clear writing; one can’t exist without the other. It’s impossible for a muddy thinker to write good English.”

You’ll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want.

For anyone who can’t stand to hear the word ‘unique’ modified, Zinsser has this to say: “…being ‘rather unique’ is no more possible than being rather pregnant.’”

Never have so many people written so profusely and with so few inhibitions. Which means that it was never really a cognitive problem. It was a cultural problem, rooted in that old bugaboo of American education: fear.