The Size Instinct - Deepstash

The Size Instinct

Summary

The tendency to perceive things out of proportion (especially when isolated numbers seem impressive).

Factfulness

There are two critical tools for properly contextualizing your perception: Comparing and Dividing. Compare your data and numbers with different numbers, data, and sources to gain a more accurate approximation. Dividing allows you to examine rates and ratios, and rates are often more meaningful, especially when comparing groups of different size or scale.

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The Size Instinct

The Size Instinct

The size instinct describes our tendency to get things out of proportion, or misjudge the size of things.

To avoid getting things out of proportion you need only these tools: comparing and dividing:

  • Compare. Big numbers always look big. Single nu...

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