The Size Instinct - Deepstash

The Size Instinct

The Size Instinct

The Size Instinct

The size instinct describes our tendency to get things out of proportion, or misjudge the size of things.

To avoid getting things out of proportion you need only these tools: comparing and dividing:

  • Compare. Big numbers always look big. Single numbers on their own are misleading and should make you suspicious. Always look for comparisons.
  • Divide. Amounts and rates can tell very different stories. Rates are more meaningful, especially when comparing between different-sized groups. In particular, look for rates per person when comparing between countries or regions.

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