Audiences are more valuable than products - Deepstash
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Audiences are more valuable than products

Once you have an audience, it’s much harder to fail because even if a product fails, you still have direct access to the audience with the problem, and you can keep trying to solve that audience’s problem in different ways until you hit on a solution that works.

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Why entrepreneurs start with products

While building the product is the logical first step from the perspective of entrepreneurs, when we put ourselves in the shoes of our users, it makes less sense. Users don’t care about our products. From their perspectives, they’re most concerned with solving their problems.

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Building your startup backward

Building your startup backward

It’s a problem that plagues nearly every entrepreneur, and most never even know it

They spent months or years and tons of money developing their products, then they launched expecting tons of users to organically appear and start using them. But that’s never what happens. Instead, nobod...

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Now that you’ve captured the audience, you have to maintain their interest. This can take different formats:

  • Problem/Solution: This is commonly used when introducing a product or innovation, using the Monroe Sequence: Draw attention, Establish need, ...

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