Audiences are more valuable than products
Once you have an audience, it’s much harder to fail because even if a product fails, you still have direct access to the audience with the problem, and you can keep trying to solve that audience’s problem in different ways until you hit on a solution that works.
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Maintaining Your Audience's Interest
Now that you’ve captured the audience, you have to maintain their interest. This can take different formats:
- Problem/Solution: This is commonly used when introducing a product or innovation, using the Monroe Sequence: Draw attention, Establish need, ...
The background research part
If you are planning to speak about something in front of an audience, you must know a lot about the topic - on average, 3 times as much as you're going to speak about it.
You need to have a real point (a problem you are trying to solve) and various narratives at hand t...
How should your problem look like for a startup?
In a world where there tons of problems found daily, tons of ideas culminating in minds, only few of them sustain, and remaining, fail! So what exactly are some of the things that you should keep in mind about your problem, before you think of starting up!
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