If you are planning to speak about something in front of an audience, you must know a lot about the topic - on average, 3 times as much as you're going to speak about it.
You need to have a real point (a problem you are trying to solve) and various narratives at hand that you can refer to in order to explain your point.
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A lot of times, as the presenter, you know your material so well that you think youβre making each key point clear. You might not be. Your coach should make sure you are telling people why.
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As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:
Albert Ellisβ ABC technique refers to: Adversity, Beliefs and Consequences.
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