It’s essential to figure out what went wrong and what went right in order to make corrections and improvements in the future. The most rigorous and effective way to do this is to perform a marketing audit.
To begin a marketing audit, start by making a list of all the marketing activities your firm engages in. Some areas to consider could be “targeting”, “product pricing”, “product management,” and so on. Auditing about 8 such categories should give one a good idea as to how one's marketing could bring success to the product and ultimately to one's company.
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