Discovering and marketing a product idea - Deepstash
Discovering and marketing a product idea

Discovering and marketing a product idea

All marketing can be categorized into one of three types: responsive, anticipative, or need-shaping.

  • The invention of the washing machine is an example of responsive marketing fulfilling a pre-existing, laborious task of washing clothes.
  • Perrier, a French company mass-marketed bottled drinking water seeing a growing public awareness of the adverse effects of soda drinks.
  • A great example of need-shaping marketing is the Sony Walkman. No one had a need for – and could hardly even imagine – a portable music device until Sony convinced using innovative marketing how Walkman nourishes one's life.

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govindmenon

A thinker, dreamer and reading enthusiast

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