Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
If you intend on bringing a new product to market that claims to fulfill a consumer need, then you actually need to know what that need is.
This is the method that Toyota used when it deployed researchers to hang around supermarket parking lots and watch customers load groceries into their cars. Based on the observed difficulties people were having, Toyota redesigned their cars’ trunks to have more space and allow for easier sliding of bags.
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MORE IDEAS ON THIS
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Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
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If you supply menstrual products, then your marketing is obviously only going to be effective on part of the population; it’s this group that you want to target.
If the target market you choose is too narrow, you risk not having enough customers to be able ...
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The old 4 Ps framework must now be replaced by the 4 Cs framework focusing on customer value, cost, convenience and communication.
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All marketing can be categorized into one of three types: responsive, anticipative, or need-shaping.
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It’s essential to figure out what went wrong and what went right in order to make corrections and improvements in the future. The most rigorous and effective way to do this is to perform a marketing audit.
To begin a market...
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_Build something 100 people love, not something 1 million people kind of like_
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