It’s interesting to me that when analysts comment on the current iPhone/iPad market, they write about Apple products vs. Android. Sorry, but Android is a software, like Windows; it’s not a product. Also take a look at the revenue generation, iPhone is over 40% of the revenue generated in that market, as Android is free to the hardware manufacturers.
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Phase IV — Pivot And/Or Proceed
Review and analyse all the material you’ve generated; make sure that there are solid answers to the hypotheses. Look at your business model and how it’s changed through this process. Do your metrics provide evidence that this is a scalable endeavour that could turn a profit?
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