TikTok, with its brevity, intimacy and connecting capabilities, feels like a Facetime call with a friend who is excited about a purchase, becoming perfectly suited to build emotional connections that translate into sales.

While Youtube reviews work well if they are authentic and have a good...

TikTok shows a video to a handful of test audiences in the For You section of their app, and if the engagement results are good, they take the video one notch up, showing it to a different set of audience.

In a matter of a few hours, videos that don’t make it are buried, and the on...

• Creators have a low barrier of entry with TikTok, needing only their phones to create compelling and fun videos.
• The 1-minute limit ensures that people watch more TikTok videos in the shortest time possible.
• TikTok lets users make virtual ‘duet’ videos together and encourages...

TikTok users often feel a sense of urgency and universality when they watch a viral video, getting the impression that everyone is using the suggested product or performing the activity.

The super-fast trends cycle has made many feel disillusioned with hyper-consumerism, as big bra...

TikTok influencers who are not celebrities in the traditional sense, tend to have a refreshing honesty about the products and seem highly trustworthy to the viewers/consumers.

Word of mouth is considered the most effective strategy from a marketing perspective, and TikTok influence...

• The Chinese social media giant clocked 26 billion e-commerce transactions in just one year. 
• The app, which is responsible for the career of thousands, has secretly guarded algorithms that identify what users like to see, pushing similar content, along with random ge...