Working in a comfortable and high-paying job in the 90s, Jeff Bezos faced the dilemma of continuing his job or pursue the business idea he had about selling books online.
He posed a self-inquiry: At the end of my life, will I regret not having done this?
This self-inquiry, called the regret minimization framework, minimized his regrets as he opted to leave the job and start Amazon, which sells more than just books now and is worth USD 2 Trillion.
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Jeff Bezos uses a simple framework for making big decisions. Here’s how it works
fastcompany.com
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