Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Vodafone was greeted in India with Hutch Is Now Vodafone campaign in 2007 after it acquired Hutchinson. Vodafone went in for an overnight transformation of the brand by targeting all points of purchase. From customer care centres to sim card packets and sales executives, everything was turned into red, overnight! To advertise the same, they tied up with Star India by playing Hutch is now Vodafone ads during every commercial break on Star Plus for 24 hours. This ensured maximum recall among the audience.
10
83 reads
MORE IDEAS ON THIS
UTI Bank became what we know as Axis today. This happened in 2007 and the intention behind it was to make the brand more contemporary in terms of its appeal, and at the same time, have a name that could transcend geographical boundaries. They also changed their logo and came up with an integrated...
9
11 reads
Postal offices have become synonymous with India Post due to its legacy spanning decades. They came out with a full-fledged campaign to create a new, modern face for itself in order to change the perceptions about a government organisation being old and lethargic. They launched a print campaign, ...
9
8 reads
In the six years of its existence, for the first time, Snapdeal went for a change in logo and its corporate identity in 2016 to manage its dropping sales position in the presence of Amazon and Flipkart. They tried to generate brand awareness through the new positioning and only recently, they've ...
9
14 reads
Godrej has been around since decades in the country and it only made sense for them to adapt themselves according to the changing times. They went for a change in the appearance of their logo in 2008. The logo, which was so far red in colour, now includes maroon, green and blue to give it a more ...
9
14 reads
Airtel happens to be a brand that has changed its logo quite a number of times. And it also changed its image from being the network that connects people to the brand that has a lot of offers for the smartphone-obsessed youth. Time to time, Airtel has always tried to position itself as the friend...
9
12 reads
Apple decided to go simple while trying to change its existing positioning in 1998. They went for a fresh, clean, grey-coloured logo, moving away from the rainbow-coloured logo. These changes were made by Steve Jobs as soon as he became Apple's CEO. He made immediate changes to the corporate iden...
10
19 reads
Honda and Hero separated ways in 2011. Hero Moto Corp decided to go for a complete overhaul in the positioning with a change in their logo and slogan. They also roped in A.R. Rahman to compose the song for the ad, ' Hum Mein Hai Hero' which was launched on August 15, 2011. The black colo...
9
23 reads
Since its inception a couple of decades ago, Dabur has always been associated with the traditional portrayal of a woman. With an intention to break away from these stereotypes and take a stand for the modern woman, Dabur decided to enter the space of the digital world with long-format ad films on...
9
21 reads
CURATED FROM
An artist, writer, storyteller too and Entrepreneur. Founder of Formaculture, a young community for young ideas and socio entrepreneur, a science student with a finance community - WEALTHONOMY.
Explore the World’s
Best Ideas
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 ideas
Start
44 ideas
# Personal Growth
Take Your Ideas
Anywhere
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 ideas
Start
75 ideas
My Stashes
Join
2 Million Stashers
4.8
5,740 Reviews
App Store
4.7
72,690 Reviews
Google Play
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates