Hero Honda to Hero..
Honda and Hero separated ways in 2011. Hero Moto Corp decided to go for a complete overhaul in the positioning with a change in their logo and slogan. They also roped in A.R. Rahman to compose the song for the ad, ' Hum Mein Hai Hero' which was launched on August 15, 2011. The black color in the new logo stands for solidity and premiumness while the Red gives a feeling of energy, passion, and confidence. The campaign was also followed digitally resulting in it going viral.
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An artist, writer, storyteller too and Entrepreneur. Founder of Formaculture, a young community for young ideas and socio entrepreneur, a science student with a finance community - WEALTHONOMY.
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