Apple
Apple decided to go simple while trying to change its existing positioning in 1998. They went for a fresh, clean, grey-coloured logo, moving away from the rainbow-coloured logo. These changes were made by Steve Jobs as soon as he became Apple's CEO. He made immediate changes to the corporate identity with its Think Different Campaign in 1997. Apple created products and apps consistent to its personality which resulted in higher recognition among consumers.
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An artist, writer, storyteller too and Entrepreneur. Founder of Formaculture, a young community for young ideas and socio entrepreneur, a science student with a finance community - WEALTHONOMY.
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