Axis bank
UTI Bank became what we know as Axis today. This happened in 2007 and the intention behind it was to make the brand more contemporary in terms of its appeal, and at the same time, have a name that could transcend geographical boundaries. They also changed their logo and came up with an integrated marketing programme to make sure that the customers remember the name, Axis.
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An artist, writer, storyteller too and Entrepreneur. Founder of Formaculture, a young community for young ideas and socio entrepreneur, a science student with a finance community - WEALTHONOMY.
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