Indian Post

Postal offices have become synonymous with India Post due to its legacy spanning decades. They came out with a full-fledged campaign to create a new, modern face for itself in order to change the perceptions about a government organisation being old and lethargic. They launched a print campaign, Giving Wings To Your Dreams, with a new logo highlighting the new array of services which a billion people could now access to, via India post. This new logo has bird wings which are often confused to be as check marks.