Why titles matter - Deepstash
Why titles matter

Why titles matter

  • If recruiters or business owners are getting enough applications, they might only have time to scan your application and resume. They're likely to notice the titles that closely match what they're looking for. So, even if you've done the work of a Marketing Specialist, your Social Media Coordinator title is what's sticking out to them. 
  • It's also important to note that hiring managers love to see growth over the years, and even if your responsibilities shifted, it can get lost if it's all under one title.

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MORE IDEAS FROM Job titles matter—here's why

If you see job titles that look like what you want to do, even if it's not what you do now, you can work backward from there - figure out what the level below that is, or find people in that role and see what their previous title was. That will help you title yourself to be successful in your next career step.

Be careful of "unique" titles. You'll see job posts for things like "Marketing Guru" or "Happiness Maker" or something similar. Just skip those—they're too vague and don't map to anything that will help you down the line.

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If you're getting the feeling that what you're consistently working on has moved beyond your title, it may be time to do some digging.

Start by researching different roles in your industry and field. Take notes:

  • What job titles come up a lot? Having a job title that's "familiar" to recruiters can be a big help in a job search.
  • What are the different levels of job titles (e.g., associate, assistant, senior)? You might even want to make a little org chart for yourself to understand where you fall among these levels.
  • What responsibilities in these descriptions match your current role? Which titles most closely represent what you're doing?

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Once you've done your research, made your notes, and come up with a proposal for a new title, set up a meeting with your manager (face-to-face ideally):

  • Let them know you want to talk about your career growth and specifically your title.
  • Tell them how much you've enjoyed your current role.
  • Mention the responsibilities you held at the beginning and how they've shifted.
  • Segue into the research you did, and mention how important your growth is to you.
  • Talk about how your current role and responsibilities translate well into the new position, and ask if making this change would be something that could be considered.
  • Reassure them that this is a forward-thinking request, and that you're not actively looking for other job opportunities (assuming that's actually the case).
  • Let them know that you don't expect a decision immediately, and that you'll send over a copy of your notes and research. 

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