Learn more about books with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Choice Theory
It holds that we are all motivated to act in ways that increase pleasure and decrease pain.
4
23 reads
MORE IDEAS ON THIS
- The whole is greater than the sum of parts.
- The conscious mind is merely the surface of a complex psychic realm.
- To live the good life is to learn to trust ourselves.
THE PSYCHOLOGY BOOK
6
21 reads
The non material mind or soul , is seated in the brain's pineal gland doing the thinking, while the body is like a machine that operates by animal spirits, flowing through the nervous system to cause movement.
DESCARTE
4
72 reads
Purpose of philosophy
Socrates believed that main purpose of philosophy is to increase happiness through analysing and understanding one self, famously saying:- The unexamined life is not worth living.
3
29 reads
Intelligence- Alfred Binnet
Intelligence is not a fixed quantity, but grows just as the child does, and even though we have devised a way of quantifying it, no number can ever give an accurate measure of a person's intelligence.
3
30 reads
Flashbulb Memories
A special kind of autobiographical memory in which people give a highly detailed, vivid account of the exact moment they learned about an event with a high shock value.
3
24 reads
Tip of the tongue syndrome
A syndrome in which we can nearly but not quite grasp a word from memory that we know very well.
3
31 reads
PVS
Persistent vegetative state in which patients in a coma are awake and breathing independently, but have apparently lost all higher brain functions.
3
26 reads
CURATED FROM
IDEAS CURATED BY
Related collections
Other curated ideas on this topic:
'Rational choice theory' and 'Bounded rationality theory'
- Rational choice theory thinks of people as economic super-men and women, also known as homo economicus. Economists use this theory to think about what 'economic man' would do, then add up the actions of billions of people to make models about how the economy works.
The Public Choice Theory
- James M. Buchanan's work within Public Choice earned him the Nobel Prize in Economic Science in 1986.
- This theory shows that contrary to the conventional wisdom that public-sector actors act in the public's best interests, politicians and bureaucrats tend to act in self-int...
Understanding a customer
A customer is a persona or a demand pattern in multiple people.
- A demand pattern is a private want that's gone from private to public.
- A want is the desire to address a lack of something you need or wish for.
People buy because they want to decrease ...
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