Be stoic in your delivery but empathize. Think of how others will feel during the conversation, and allow them to process their emotions.
Give them time to collect themselves and explain the reason for the conversation to help them understand. If they're really taking the news poorly, remind them that you’re delivering this critique to make them better, and you want to see them succeed.
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How to create customer-centric strategies
The importance of empathy in customer success
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