The sunk cost fallacy is one of the primary reasons you are so afraid to quit anything. It occurs when you tell yourself that you can’t quit because of all the time or money you have already spent. The idea of all of that going to waste is what is keeping you at bay, paralyzed at the idea of quitting.
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Quit Already: 7 Ways To Know When It's Time To Cut Your Losses
blog.highperformancelifestyle.net
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If you don't measure it, you can't improve it. Working on my own personal gols and objectives.
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Sunk cost is about the past. Opportunity cost is about the future.
If you are scared to quit (which is absolutely natural), always think of the opportunity cost. Think of the brighter future, not the scary past, and often times that is enough to give you that extra push...
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