The authoritarian philosophy

The reality is that everyone is susceptible to this phenomenon. People who are genuine experts in one area may mistakenly believe that their intelligence and knowledge carry over into other areas in which they are less familiar. A brilliant scientist, for example, might ...

We would advise small businesses to have a budget equivalent to a senior-level marketer’s salary, e.g., $120,000. This is why it is often cost effective to hire an agency—a small business gets a whole team of experienced staff for the price of one employee.

As a last resort, if the small b...

Certain pleasures are more prone to hedonic adaptation. These pleasures can lift your mood quickly, but their effects can be short-lived. You may also get used to them fairly quickly. For example, If you have the same meal every day, you may find it to be less enjoyable by the end of the week....