Data Is The New Goldmine
The terabytes of user data recorded through tracking apps and smartwatches can end up with third parties, Facebook, Google Analytics, Yandex and data analysis firms who mine it for commercial purposes.
User data is the currency of the decade and has made companies offer free products to consumers and yet enter the Fortune 500 club.
Users need to demand more transparency into how their data is used and protected, to avoid being a product to these companies.
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