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Wearing a smartwatch and recording all physical activities, along with the nutrition we take is highly convenient for the dieting apps which plan diets and exercise routines tailored for us.
All the online health data that is recorded and analysed, apart from the long online questionnaires asking users about their gender, weight, exercise habits, geolocation etc. are used by the dieting apps for pushing targeted ads and selling the information to interested third parties.
The terabytes of user data recorded through tracking apps and smartwatches can end up with third parties, Facebook, Google Analytics, Yandex and data analysis firms who mine it for commercial purposes.
User data is the currency of the decade and has made companies offer free products to consumers and yet enter the Fortune 500 club.
Users need to demand more transparency into how their data is used and protected, to avoid being a product to these companies.
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