Gong

The sales process moves from cold leads → to warm opportunities → to hot deals. Prospecting is what happens in-between.

• Sales and marketing source leads. Leads are unqualified prospects and come from marketing or sales.
• Sales qualify leads into pro...

Sometimes your worst fears about another person turn out to be true. She invariably takes credit for your work. When this occurs, begin with this question:

• Regardless of how I feel about what’s happening right now, how can I grow and learn from this experience?

Market research provides critical information about your market and business landscape. This information is useful when trying to position products or a brand in the market

Don’t lim...