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The history of fashion
The impact of fashion on society
The future of the fashion industry
There should always be one slide about the market(size) you address.
Even though these calculations are always debatable, this slide gives investors a good feeling of how the founders position their product within which market (segments)
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Show the growth of your customer base.
How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? Wh...
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In B2B SaaS the most important KPI (at this stage) is the MRR. It helps investors to quickly understand where to position your business traction wise. Often the MRR is a good indicator of what has been achieved in the past and what challenges founders will presumably face in the future.
It...
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Try to answer these two questions in an easy way: What’s your product doing (what problem does it solve, through use-case) and why is it better (what’s new about it)? What’s the value proposition and the ROI of your customers? What’s your vision of the product and where should it evolve withi...
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How do you earn money? Address this question comprehensively as investors will need to have a profound understanding of your business model (SaaS, transaction-based, commission-based, etc.)
They will only invest if they believe in a strong (financial) growth, which is directly conn...
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One slide about competition is also essential as it helps investors to quickly understand how founders position their products.
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Keep in mind that investors always “invest in teams”, thus, this information cannot be overestimated and is a crucial part of every pitch deck. As a rule of thumb, you can say that the earlier the stage the business is in, the more important the team is.
Who are you an...
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Give some general information on the history of your company. When did you found the company, what happened until today? Who else invested, when, and how much? Did you invest some of your own money? What were the key achievements and what were the key challenges until today? ...
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One slide about competition is also essential as it helps investors to quickly understand how founders position their products.
An equity market is a market in which shares of companies are issued and traded, either through exchanges or over-the-counter markets. Also known as the stock market, it is one of the most vital areas of a market economy. It gives companies access to capital to grow their business, and investors ...
After you’ve established a product-market fit and have your demand generation in order on the marketing and outbound sales side of things, it’s important to ensure that your reps have their calendars full depending on the deal size.
Once that’s solidified, founders should be looking at th...
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