Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Why Do We Market?
no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).
We market to make change. Your product or service is solving a problem, it is changing someones life into a better life.
In this book, Seth Godin goes into depth about how one should market any and everything.
He would know a thing or two, being the founder of two major companies. (One was aquired by yahoo). He also has an extremely successful blog and social media presence.
Please friend, if this interests you, tap now to keep on reading.
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MORE IDEAS ON THIS
Now What?
Once you find your smallest viable market, you begin solving their problems. You begin making change, and you provide value. Better value than anything they have ever received before.
after some patience, your product, service, brand, will begin making waves, and you will continue to ride ...
178
842 reads
Why the smallest viable market?
Think about it like this.
You don't run ads to sell floaties to a drowning man. You be there to give it.
However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties.
If someone has a real ...
192
909 reads
Who do you market to?
Not everyone. Never, ever everyone.
When marketing, you must start with the very smallest viable group.
If your marketing is for your YouTube channel, and you want to make videos on productivity you are setting yourself up for failure, your too broad, and you will be yelling into an o...
177
922 reads
Marketing Vs. Advertising
Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.
Seth explains it as follows. When developing a "thing", you can create it and then search for costumers for that "thing". Or, you can find a problem that ...
200
1.18K reads
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